DaSorcerer7
Member
lock if old
That is on top of TV ads for all its big franchises including Mario, Donkey Kong and Zelda, which will run continuously from half-term to Christmas. There will also be national press advertorials, major online activity, plus a huge out-of-home promotional tour aimed at reaching 115,500 shoppers.
Nintendo says its combined Wii U and 3DS marketing budget is significantly higher than that of last year.
We havent had the sales we wanted on Wii U hardware. We havent had the software for most of this year. But we have some quite ambitious numbers, particularly with some of our biggest franchises coming, said UK marketing director Shelly Pearce.
MCVUK
Nintendo has booked in-store space at Tesco, will send a five page leaflet to 300,000 Tesco customers that bought a Wii but have yet to buy another console, and even give away vouchers offering money-off games
That is on top of TV ads for all its big franchises including Mario, Donkey Kong and Zelda, which will run continuously from half-term to Christmas. There will also be national press advertorials, major online activity, plus a huge out-of-home promotional tour aimed at reaching 115,500 shoppers.
Nintendo says its combined Wii U and 3DS marketing budget is significantly higher than that of last year.
We havent had the sales we wanted on Wii U hardware. We havent had the software for most of this year. But we have some quite ambitious numbers, particularly with some of our biggest franchises coming, said UK marketing director Shelly Pearce.
MCVUK