-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
Official video: Xbox One coming to China.
- Thread starter Killer
- Start date
DIdnt Nintendo already try to get into the Chinese market with this?
historically, the Chinese are kinda weary of Japanese market invaders.
illustri0us
Banned
That's huge
China probably have a lot of control over the data too. Its why U may never see Nintendo or sony over there, they can't provide servers on that scale
Twin Tails
Member
will there be Bootleg Xbox Ones?
Pretty big yeah. Again, other people can use those servers, so for MS its a Win-win regardless of how the Xbox One does. I wonder how many MMO's providers are going to be approached by MS now for the China market?
lighthouse777
Member
its the Chinese mainland
Xbox One to be sold in Chinese mainland from September
http://news.xinhuanet.com/english/business/2014-04/30/c_133301213.htm
and they are now coming to 42 countries in September
Microsoft's Xbox One will also debut in 42 other countries this September, including India, Japan, Korea, and Singapore. Previously, only 26 markets had been confirmed.
http://www.cnet.com/news/xbox-one-to-be-available-in-china-in-september/
Xbox One to be sold in Chinese mainland from September
http://news.xinhuanet.com/english/business/2014-04/30/c_133301213.htm
and they are now coming to 42 countries in September
Microsoft's Xbox One will also debut in 42 other countries this September, including India, Japan, Korea, and Singapore. Previously, only 26 markets had been confirmed.
http://www.cnet.com/news/xbox-one-to-be-available-in-china-in-september/
Uncle Rupee
Banned
Of course. They'll be called Xbox Yuans
davepoobond
you can't put a price on sparks
"It would be cool if I could buy a console through legitimate channels"
Very cool. Don't copy that floppy.
Very cool. Don't copy that floppy.
KnockOneOff
Banned
Wow no wonder PS4 has big numbers, MS haven't launched in ALOT of places!
KoopaTheCasual
Junior Member
Nice to have an official video. Yes, the consoles are anecdotally widely available in mainline China already, but the power of marketing is strong. Having xbox commercials and big banners all over the cities will help move a few hundred thousand. Hopefully this venture leads to a couple million throughout the generation.
I really hope people don't honestly believe those markets mean nearly as much to MS as they do to Sony.
The lifetime sales of Xbox One in China might be even less than 100K because:
1. Most of Chinese gamers are PC gamers who always play MMO games. It is not easy to convert them to TV gamers due to price and legal copies;
2. Most of Chinese TV gamers are Sony fans because they grew up with PS and PS2. The gamers grew up with Nintendo already left for their daily high stress life. A9VG is the most famous TV game forum in China. And there you can find in PS4 community, there are nearly 20K topics, but in Xbox One community, there are only less than 3K topics. These people will not buy Xbox One;
3. Chinese parents will not pay 4999 Yuan for a gaming console because in their mind, game is kind of electric drug and will affect their kids' study and lose the chance for good university.
Well, there are so many challenges ahead.
Sega used to make Sega Saturn official in China and then failed;
Sony used to make PS2 official in China and then failed;
Nintendo is making DS/3DS official in China, but didn't bring any significant revenue to them.
Let us see how Microsoft will do. But if Xbox One is sold at 4999 Yuan, then it will be DOA, not dead on arrival, but dead on announcement.
1. Most of Chinese gamers are PC gamers who always play MMO games. It is not easy to convert them to TV gamers due to price and legal copies;
2. Most of Chinese TV gamers are Sony fans because they grew up with PS and PS2. The gamers grew up with Nintendo already left for their daily high stress life. A9VG is the most famous TV game forum in China. And there you can find in PS4 community, there are nearly 20K topics, but in Xbox One community, there are only less than 3K topics. These people will not buy Xbox One;
3. Chinese parents will not pay 4999 Yuan for a gaming console because in their mind, game is kind of electric drug and will affect their kids' study and lose the chance for good university.
Well, there are so many challenges ahead.
Sega used to make Sega Saturn official in China and then failed;
Sony used to make PS2 official in China and then failed;
Nintendo is making DS/3DS official in China, but didn't bring any significant revenue to them.
Let us see how Microsoft will do. But if Xbox One is sold at 4999 Yuan, then it will be DOA, not dead on arrival, but dead on announcement.
Blackthorn
"hello?" "this is vagina"
What do Chinese consumers like less: American or Japanese goods?
Huh... They manufacture both consoles themselves.
yes, only Microsoft can hire 3rd party managed services in China... all praise the MS.
GunslingerVit
Banned
I wonder when we'll get confirmation on the price tag. Probably E3?
KillerMan91
Member
If they want to buy something they really don't care. Especially amongst the younger generation. People always overestimate the hate of Japan or US in China. It's mostly just politics.
iceatcs
Junior Member
hehe MS deffo wrote the PR for them.
Steverulez
Member
Has anyone else confirmed the 42 countries bit? If it were true surely MS would have a post up on their website?
Recidivus Crimen
Member
It would be interesting to see how well the Xbox One and other consoles do in China. Maybe we'll see some new Chinese developers pop up creating some fresh-styles of games.
gaming_noob
Member
The Chinese want the best of the best for the lowest of the low. I don't see XONE taking off over there.
Steverulez
Member
Well, PS4 is the more powerful console but MS havent announced a price for any of their additional territories so perhaps they have something planning on that side
They're gonna go in cheaper, it just depends how much by.
Dead Prince
Banned
Every little bit counts. Its not like these countries don't matter
they will do good if they get games that Chinese like to play... and China is one of the biggest market for games right now, they already know what they want to play.
Nightengale
Member
Some examples for your reference.
QQ Speed:
http://www.youtube.com/watch?v=BtVedESHrVQ
御龙在天
http://www.youtube.com/watch?v=XtOLeQN3yy8
斗战神:
http://www.youtube.com/watch?v=VuJwKA0qsdg
Nightengale
Member
Considering how bloody expensive PS4s are in the tier-2 countries, Xbox One had better go cheaper.
You realize you're talking about China, not Hong Kong or even Japan, right?
It's complete insanity to compare income directly across different countries. I would say half the country (600M~) could easily afford an Xbox One. The problem is Xbox One as a product ain't really compelling enough for most people there.
From everything I've read China is an extremely difficult market for consoles to take hold in and the Chinese prefer PC and mobile. How exactly is a gargantuan, expensive, american console equipped with a camera that can phone home data to servers in the United States going to fly with Chinese consumers exactly? It also sounds like a few major titles run afoul of the government as well. Battlefield 4 being a recent example It'd be a nice for someone to crack that market but I don't see Microsoft doing it with the current xbox strategy.
What are you guys smoking, seriously?
gaming_noob
Member
If it bothers you, maybe you should stop responding to the ridiculous comments? Seems to be a pattern for you.
You do realize China has a personal savings rate of over 50%, as in people who make $3000 a year are able to live off just $1500 a year while saving the rest of income into a bank account, right? There are tons of people in China who barely make $5000 a year but are totally willing to spend $3000 on a Chanel bag. $500 for an Xbox One? That's nothing if they truly want it.
Terrible outcome if true. Xbox truly fails if they ONLY court 300 million in sales. For shame Xbox, for shame ...
Dreamgazer
Member
At least throw him a better bone, like a "big budget" title:
https://www.youtube.com/watch?v=oU_rYt_9AyA
The signs are pointing in that direction. The Xbox costs a lot of money, money that we're not sure the Chinese middle class has.
Dragonborn
Member
I doubt that's the case but even if it is, why would the Chinese want an X1 when there's a much better and much more popular alternative in PC (which I believe is dominant over there).
And damn some people are are overestimating China's significance. And here I thought the TF super hype was pretty ridiculous
Nightengale
Member
Ah, the The Legend of Sword and Fairy, aka Chinese Paladin franchise.
If I'm not wrong, the dev team is Taiwanese though, not mainland Chinese.
Softstar is headquartered in Taiwan, but only the first two games in the Chinese Paladin series were developed in Taiwan; all other games in the series (including the one in the linked YouTube video) were developed in either Shanghai or Beijing.
Incidentally, Softstar's Shanghai subsidiary disbanded after the release of Chinese Paladin 4, then reformed as a separate company (Shanghai Aurogon), and released this game: https://en.wikipedia.org/wiki/Gujian_Qitan
Softstar does have a team in Taiwan, known as the DOMO group, that still makes (single-player) entries to the famous Xuan-Yuan Sword series: https://en.wikipedia.org/wiki/Xuan-Yuan_Sword
The first Chinese Paladin game (developed in Taiwan), if web sources are to be trusted, was the first and one of the only original Chinese-language games to be released on a console (in this case, the Sega Saturn). A video game adaptation of the martial arts fantasy novel Eagle-Shooting Heroes (https://en.wikipedia.org/wiki/The_Legend_of_the_Condor_Heroes) was also produced by SCE Asia for the original PlayStation. Beyond these two games, I actually can't recall any other original Chinese-language games released on video game consoles, besides the occasional NES fan-hacks and Chinese language versions of games that were originally produced in Japanese or English (such as the Dynasty Warriors games).
The sales of iPhones and American cars, with their luxury markup, have more hedonic value than you would think. These are luxury sales--they can already go with a cheap local brand for a fraction of the price. Remember, iPhones have about a 20% markup compared to the US (cars have at least that or more), and they're buying them unsubsidized. I think they all share the same market. It's not like the iPhone or American cars are selling in the hundreds of millions. They target the middle class and are happy with the fractions that grow into larger sales with brand loyalty and conspicuous consumption.
lol
This argument can be applied to any country in the world. Including those where console gaming is extremely popular.
You should visit China, you'll see how it really is.
They don't have phones over there?
GuitarAtomik
Member
I think whether this will be a big deal or not, this thread will probably be really funny to read in retrospect 3-5 years from now. Really curious to see how this will turn out.
inpHilltr8r
Member
According to NPR this morning, all games will need to be approved by the Chinese government.