It is in this that Reggie betrays he's not a gaming man, but a marketing man brought in. Now, this is no shame on him. He's pretty good. But he doesn't seem to understand what drives much of the modern game industry - ego, for example. On the development side, game devs who want to be hollywood directors. On the business side, short-sighted revenue mongers who don't care about customers or making new ones, just about extracting as much quick cash as they can from a perceived cult-like following of 18-30 year old shut-in males who are obsessed and spend all their income on shooters, racers, and sports games.
I think he may not have a clue how much the Wii is despised by the industry. The industry has hated Nintendo for some time, for a variety of reasons. Heck, some of those reasons have been valid, from time to time. The Wii has just given them a brand new box of reasons to hate Nintendo. Wii isn't going in the direction that the game industry /wants/ to be the future of gaming.