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RUMOR: Microsoft to cut many jobs, including Xbox EU marketing (could reach 12K cuts)

Jomjom

Banned
I have a problem with the people calling out others for wanting Yusef fired. Isn't Yusef an executive? Why should anyone cry for an executive in this day and age? All the money and none of the risk. Normally you should feel sorry for people losing their jobs as it ruins families but losing a job in this day and age as an executive is almost beneficial.

I agree. Yeah... I'm pretty sure at this point he's got enough money for his kids to live off of for an entire lifetime. As a high ranking exec, if he's not doing a good job it's normal for people to want him to leave. Do people scold shareholders too when they call for someone to step down?
 
It would say it's more Windows Phone and Surface's poor sales where they should cut.

Actually, they should just cut those departments entirely lol. All draining money.
 

pixlexic

Banned
It would say it's more Windows Phone and Surface's poor sales where they should cut.

Actually, they should just cut those departments entirely lol. All draining money.

The surface pro 3 is awesome but it's way too expensive for today's tablet market. Most people seem to just rather buy a laptop for $300.
 

netBuff

Member
Well, while some of their fans may still be in denial: At least Xbox marketing is open about their product being on the chopping block

Bsjn9c1IEAAfwdE.png

https://twitter.com/Xbox/status/488895602680692736
 

nynt9

Member

down 2 orth

Member
This was known last week. Too much manpower out there. Anyone relating this to Xbox one sales is really, really reaching.

The Nokia employees recently added, 25,000, are obvious targets as there will be much duplication in support staff.

MS has over 125,000 employees, so this represents a 5% cut and a possible annual saving of 600m dollars.

It’s so weird to see people here talking about massive firings as if you just need to understand how companies work to know it’s a natural procedure in any institution. Well it’s not. Just look to history, or almost any other culture besides most modern Western countries to see that massive layoffs (or ‘restructuring’ if that makes you feel any better) are NOT common practices. It’s a bunch of cool-aid that was given to us at some point.

Business leaders understand instituting layoffs is a quick and easy way out of a jamb, and I have no doubt that many a lot of them would only do so as a last resort. But there’s also a lot that prefer the easy way out. Not surprised to see Microsoft doing this at all, they rank among the sleaziest companies out there. Here’s hoping those laid off land on their feet.
 
After a packed E3 and only 8 months into the new generation, Microsoft is just going to fold and pull away from the Xbox One, folks. Mainly making cuts at Nokia is all the evidence you need.

An opportunity for doom and gloom prognostication should never go wasted!
 

orochi91

Member
Why you want to cut the man who is telling you microsoft's true intentions? That seems kind of insane.

Real talk, if people want Yusuf cut, then I expect Spencer to go right along with him.
Spencer, Harrison, Mattrick and Mehdi are the ones behind the original XB1 policies.
 

Saganator

Member
Sucks a bunch of people are about to lose their job. I don't give two shits about an executive getting canned, though. I highly doubt any executives are getting fired, they're busy figuring out which people to get rid of.
 

nynt9

Member
QFT. Even OT to post this on GAF IMHO... barely anything gaming related.

Someone in OT suggested this be posted on gaming side because it involves Xbox, so I did.

If it were strictly Nokia acquisition restructuring, why are they axing the Xbox global marketing team?
 

ShinMaruku

Member
Real talk, if people want Yusuf cut, then I expect Spencer to go right along with him.
Spencer, Harrison, Mattrick and Mehdi are the ones behind the original XB1 policies.

I assume they think Spencer is 100% on their side. When he's just publicly pivoting to make his company look good. Mehdi is speaking to the suits and investors.
 
Someone in OT suggested this be posted on gaming side because it involves Xbox, so I did.

If it were strictly Nokia acquisition restructuring, why are they axing the Xbox global marketing team?

You don't even know how many (in the xbox marketing team)... could just be a few people.
 

nynt9

Member
You don't even know how many (in the xbox marketing team)... could just be a few people.

True. That's why it's posted as RUMOR and says "including Xbox EU marketing" and the emphasis on the general job cutting.

12 thousand jobs is a lot, though.

They have 127 thousand employees. That's about 10% of their entire workforce.
 
Real talk, if people want Yusuf cut, then I expect Spencer to go right along with him.
Spencer, Harrison, Mattrick and Mehdi are the ones behind the original XB1 policies.

Spencer just got promoted to Head of Xbox... so that is obviously not going to happen. And you've missed out Marc Whitten who like Mattrick left (and rather suddenly, its worth adding) who was also key to designing the Xbox One especially from a tech side.

Im not even sure how senior Harrison tbh
 

Alx

Member
In truth what has Harrison done for the xbox brand ? except for being called "double agent"

I must admit I don't remember much about his contribution, except for his declarations before launch that were more confusing than enlightening on what the Xbox would or wouldn't do. What's his position in the Xbox division again ?
 
Well, while some of their fans may still be in denial: At least Xbox marketing is open about their product being on the chopping block

Bsjn9c1IEAAfwdE.png

https://twitter.com/Xbox/status/488895602680692736
What the freaking hell? Who approved this tweet? They handed out official Xbox material to be used in countless future memes. Way, way too easy. I can imagine the NPD threads already. Lots of ways to play this.

Also horribly timed and in poor taste with the rumor of the job cuts; though I do see it's dated the 14th and I doubt the person running the Twitter account is exactly "in the know". Sad coincidence, then. Well, oops.
 

Alx

Member
What the freaking hell? Who approved this tweet? They handed out official Xbox material to be used in countless future memes. Way, way too easy. I can imagine the NPD threads already. Lots of ways to play this.

Also horribly timed and in poor taste with the rumor of the job cuts; though I do see it's dated the 14th and I doubt the person running the Twitter account is exactly "in the know". Sad coincidence, then. Well, oops.

Well even then it's not really a very fortunate picture... we don't use fondly the picture of guillotines in France, 14th of July even less than other days. The symbols of the Revolution are hats, piques or "cocardes". The guillotine is the symbol of Terror, ie the bloody consequences of the Revolution.
Another item to add to MS culture blindness.
 

Nzyme32

Member
Well, while some of their fans may still be in denial: At least Xbox marketing is open about their product being on the chopping block

Bsjn9c1IEAAfwdE.png

https://twitter.com/Xbox/status/488895602680692736

I'm 100% sure you are the one in denial over some sort of need for the Xbox One to disappear or be dead. Unfortunately for you, the Xbox One will likely be around just as long as the PS4 is. Whatever comes after that and the future of Xbox as console platform will be up to Microsoft. What is clear from Satya's letter, is that Xbox as a brand is important and not going anywhere, as is Xbox as a gaming brand.

What the freaking hell? Who approved this tweet? They handed out official Xbox material to be used in countless future memes. Way, way too easy. I can imagine the NPD threads already. Lots of ways to play this.

Also horribly timed and in poor taste with the rumor of the job cuts; though I do see it's dated the 14th and I doubt the person running the Twitter account is exactly "in the know". Sad coincidence, then. Well, oops.

".@AssassinsCreed Unity: One more reason to celebrate #BastilleDay."

Not in poor taste and completely unrelated to Microsoft's upcoming annual sales review and any job cuts to the whole company
 

cilonen

Member
He explicitly addressed those points in his latest e-mail to employees

This isn't the ringing endorsement you might think it is. The second half of that last sentence "whilst also creating additive business value for Microsoft" opens a world of possibilities.

I am sure the man has a plan (which could still be anything from divesting the Xbox hardware to announcing a new machine at this point!), but he is going to execute it as carefully as possible in terms of PR to minimise possible negative share price impact.
 

Dunlop

Member
Not only does this make Xbox just a footnote, "Xbox" as a brand also doesn't equate to gaming and Xbox hardware at Microsoft.

They are very clearly pulling back from hardware. With how gravely Xbone has flopped, I don't expect huge future investments into the system/exclusive titles or even a successor. But they're not going to discontinue the system, either.

Xbox has always been a "footnote" that was meant to get a box into the living room in order to sell you services. This was known since the OG Xbox.

Even if the Xbox was the top selling console on the planet it would be a footnote compared to what they make with their core services
 

Nzyme32

Member
This isn't the ringing endorsement you might think it is. The second half of that last sentence "whilst also creating additive business value for Microsoft" opens a world of possibilities.

I am sure the man has a plan (which could still be anything from divesting the Xbox hardware to announcing a new machine at this point!), but he is going to execute it as carefully as possible in terms of PR to minimise possible negative share price impact.

This is the same plan that has been around for a long time - the idea of "one Microsoft", where apps and services can work across multiple platforms and devices, even similar UI. I think overtime you'll just see even more Microsoft services and apps across all their systems and even Xbox branded gaming and entertainment stuff on other systems too.
 

Alx

Member
This isn't the ringing endorsement you might think it is. The second half of that last sentence "whilst also creating additive business value for Microsoft" opens a world of possibilities.

I don't really consider it as "a ringing endorsement" actually, just a sign that gaming is still a part of the MS strategy. I'm ok with MS not being a gaming company (never was, nor intended to be one). I know it's annoying self-centered gamers, who want to be the focus of all attention, but I'm perfectly fine with gaming being only one aspect of their products.
The Xbox is a decent console, but a great entertainment center, and that's why I'm appreciating it. I can perfectly see how MS can benefit from using it to promote Skype, Onedrive, Azure and other services, or use it as a training ground for voice or gesture recognition, or media consumption. And I think it's a great idea, because in the end it leads to much more promising innovation than "prettier games".
 

cilonen

Member
This is the same plan that has been around for a long time - the idea of "one Microsoft", where apps and services can work across multiple platforms and devices, even similar UI. I think overtime you'll just see even more Microsoft services and apps across all their systems and even Xbox branded gaming and entertainment stuff on other systems too.

Yep, I completely agree with this. I think that's where they're heading with the brand.
 
Yep, I completely agree with this. I think that's where they're heading with the brand.

Indeed... the fact that MS makes a ridiculous amount of money is good for XBox brand as a whole. Without MS console gaming would be very, very different. They pushed so many things in the past that a company without a lot of money could never have done.
 

conman

Member
Doesn't sound like a lot of Xbox game development personnel is being cut
That's because MS already axed most of its in-house development folks during the 360's cycle. You can't "cut" what you don't have. No matter how you look at it, if this happens, it would not be a good sign for the brand going forward.
 
What the freaking hell? Who approved this tweet? They handed out official Xbox material to be used in countless future memes. Way, way too easy. I can imagine the NPD threads already. Lots of ways to play this.

Also horribly timed and in poor taste with the rumor of the job cuts; though I do see it's dated the 14th and I doubt the person running the Twitter account is exactly "in the know". Sad coincidence, then. Well, oops.
This is an official tweet from Microsoft?

That's peary.
 
Instead of firing six thousand people why don't they give the highest paid executives pay cuts? At least that way everybody gets to keep their jobs and the already rich executives won't be hurting.


If you did that, they would call you a socialist, then a communist, followed by burnt at the stake!
 

netBuff

Member
I'm 100% sure you are the one in denial over some sort of need for the Xbox One to disappear or be dead. Unfortunately for you, the Xbox One will likely be around just as long as the PS4 is. Whatever comes after that and the future of Xbox as console platform will be up to Microsoft. What is clear from Satya's letter, is that Xbox as a brand is important and not going anywhere, as is Xbox as a gaming brand.

First, the one thing that letter makes clear is that Xbone is of no importance to Nadella.

And you are arguing against a point I never made.

Xbone isn't going to suddenly disappear, they just aren't going to invest much more money into it. The next few years will be about recouping as much money as possible before finally discontinuing the console, lacking any plans for future home consoles. Pretty much milking what already exists as well as possible.

The Xbox is a decent console, but a great entertainment center, and that's why I'm appreciating it.

It's a terrible "entertainment center" and a badly performing console.

Sometimes I find it convenient to be remembered why some people are on my ignore list. :p

Because you can't accept reality, the dire direction Xbone is headed.

This is the same plan that has been around for a long time - the idea of "one Microsoft", where apps and services can work across multiple platforms and devices, even similar UI. I think overtime you'll just see even more Microsoft services and apps across all their systems and even Xbox branded gaming and entertainment stuff on other systems too.

The way they've been executing that strategy so far, it hasn't been working at all. Xbox already is their "general entertainment brand". that's why Xbox Video, Reading and Music exist on Windows 8 as well as Windows Phone.
 
It’s so weird to see people here talking about massive firings as if you just need to understand how companies work to know it’s a natural procedure in any institution. Well it’s not. Just look to history, or almost any other culture besides most modern Western countries to see that massive layoffs (or ‘restructuring’ if that makes you feel any better) are NOT common practices. It’s a bunch of cool-aid that was given to us at some point.

Business leaders understand instituting layoffs is a quick and easy way out of a jamb, and I have no doubt that many a lot of them would only do so as a last resort. But there’s also a lot that prefer the easy way out. Not surprised to see Microsoft doing this at all, they rank among the sleaziest companies out there. Here’s hoping those laid off land on their feet.

They absorbed another company. You have to be clueless to think there is not significant redundancy when that occurs. So yes, it is a pretty common practice.
 
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