It's possible that employees were thrilled by the free dinners, and morale was just fine. And I understand that dev teams on AAA games are large, and thus "11,500" dinners may not account for as long a period as some think. But again, I think it's clear that we're not on the same page here.
Now granted, we don't have all the facts. Perhaps the team is really invested in the project. Perhaps they'll get a big payday in the end for all their hard work and are happy to roll up their sleeves and get this over with. However, in and of itself, I don't consider buying employees dinners to be a company going out of its way to make employees happy. Mind you, it's something. But I'm certainly not going to applaud that act.
Further, this sub-conversation started because someone asked "how is that tweet bragging?" And the responses you and braves01 are offering me don't exactly make it clear how they aren't boasting here with that tweet. Further, I reject that long crunch times are inherently necessary to the industry, and not indicative of dubious management/priorities.