Marketing IS the sole foundation of any business out there, and Ryan is doing a bad/terrible job on that department, fanboys on the internet can spin the narratives all they want because they have nothing to lose, but a head of a company who launches a new product simply cannot change his mind that often, especially by 180 degree, neglecting his own previous words, it just shows nothing but lack of plan/vision and confidence. But I get it, Ryan is a purebred businessman, he lives by Excel spreadsheets, hell do absolutely everything that will get him 1$ more and the 'Profit:' cell.