Catalog titles are almost a collectors niche now for retailers. They do all kinds of limited steelbooks or whatever to get people to buy these. An exclusive release should work too.
If anything, "revisionist history" is being written by kids who watched it before they developed an actual sense of taste, trying to justify the turd that it is in their older age.
Well I braved the elements (got a surprise 4 inches of snow overnight so work was closed), checked my local BB, and they had two copies in a Universal-centric display. Yay.