Pre-ordered. I gave in and went with the Amazon deal. Wi-Fi only version, the free 8GB card included, a £30 gift certificate that's been waiting to be used since Christmas...came to a grand total of £191. Doesn't quite feel Goodman, but more like a gambit I hope pays off early on.
I skipped on the £15 game offer; it just didn't seem worth splashing out on a game I'm not remotely interested in, no matter how cheap it is. So it'll either be Golden Abyss, Wipeout 2048 or Little Deviants I opt for as my first game. Someone said earlier that the bonafide killer-app Gravity Rush is out on the PSN store the day after launch here, but I really think I'll be importing a physical copy from PlanetAxel, so I have no idea when I'll be playing that one.