They dont use OBS in the industry.
Eh, you'd be surprised.
But regardless.
I can see that, but youre talking about an extreme minority here. There are alot of people out there with no talent outside of streaming content. I can name countless channels that get tons of viewers that no actual company would want to affiliate with. There arent that many jobs out there that are going to be available for the influx of dying youtube/twitch stars.
Just because they can turn on OBS and get subs doesnt mean they can write TV shows for disney. Or produce anything for an actual TV show.
This is true. And it's why a lot of streams need to double down on supplimentary content in order to bring more people to regular stream days and channel updates. Soviet Womble, for example, is extremely popular, but a great percentage of his fans come from his youtube channel, which are all highly produced cut downs of his streams. They resemble more of a television comedy sketch than the regular 2-3 hour stream archives that most people engage with. Or Smight, who dabbled in various ways of making speedrunning more interesting to watch, organizing the lust for early multistream, chat interaction, and eventually making his own youtube gameshow for discord users.
The people who are going above and beyond will have no trouble breaking into the more traditional entertainment scene. Of course it doesn't really help that, with the power of google adsense, as flawed as it may be, most people don't really want, nor need to go above and beyond. 2 minutes on the twitch front page is enough time to see that you can get a decent amount of viewers, donations and bits from a low cut top and sexist donation incentives to live a fairly easy lifestyle. And when this bubble bursts, and it will, a lot of people will be left in the cold, at least until the next big fad comes around that everyone can do with minimal effort.
But if you're a youtube STAR, someone who google or amazon or now microsoft (I guess) wants to partner with, you should be looking on how to grow that brand until it can escape the internet, rather than sort of...resting on your laurels. Because like the advertising ban showed us, this whole thing could collapse at any moment. Meanwhile you got people making house walkthrough videos talking about how their channel is paying their mortgage.
It's a gold rush baby.
Youtube/streaming content is the most disposable and of its kind content there is.
People remember the Hollywood golden age stars because they emotionally resonated on a deeper level. They had great talent or a memorable image, and were associated with quality storytelling that touched people profoundly.
Youtube stars can't touch that.