It doesn't make sense though. Maybe there's something I'm not understanding but putting a countdown on an existing game's site teasing something related to that existing game seems to me like it would be aimed at fans of that game. And fans of that game have already played that game, so what purpose does it serve to tease those fans with a crippled version of that same game?
The game has plenty of zetta awesome reasons for long time fans to double dip.