So. Why is the immediate response to the Facebook/Oculus Rift news for so many people a giant, Vader-esque NOOOO! Its a gut reaction, an instinctual rejection. Is it without merit? Are the cool heads who enter the discussion with talk of capitalisation, lowering of risk, facebook's non-interference with acquisitions and time-to-market the people who we should defer to when it comes to making a judgement about it? The role of this smooth negotiation is to talk down the gut response, which has not been given sufficient time to express itself coherently. It's still in the emotional stage, and it's so strong that it's lost some credibility - accusations of overreaction and entitlement are all over the place now, and there's a backlash against the initial backlash.
I've thought about why I feel negative about the acquisition, and tried to translate this into some coherent thoughts.
VR is the closest thing weve got to a new frontier, a world ready to be shaped and populated by raw ideas. The world was there before the Oculus Rift came along, we just couldnt access it very well. We populated it in novels, films, we populated it in late night conversations with our friends about the future. We had freedom to do that. Our imagination was free to do that. But we couldnt visit it. Then the Oculus Rift came along and suddenly this world has become accessible. The Oculus Rift is significant in how it emerged, through Kickstarter, backed by everyone, championed by John Carmack, crowds and figureheads cheering it on. In spirit, it felt like it was 'ours', and by approximation, so were the virtual worlds we were going to create and explore together.
The Rift is perhaps a modern day equivalent to the Caravel, the first ship that was capable of crossing the ocean to discover new lands, an explorer that allows us to voyage into the previously unknown climes of Virtual Reality. It's not a brand. Its not beholden to any messaging or corporate line. Its a piece of engineering, of human creation. It allows us to do something. It's defined purely by its capabilities, and so is neutral, allowing us room to simply use it creatively.
And now facebook has bought it and the whole virtual landscape feels tainted with the corporations metallic tang.
I dont like facebook because I dont like the way it frames, co-opts and claims human interaction and friendship under a brand, and loads that brand with creepy, cult-like messaging. Our mission is to make the world more open and connected. Imagine an aircraft hanger full of people standing in line, wearing facebook hoodies, saying in monotone unison Our mission is to make the world more open and connected. And repeating it, hundreds of times. We all know that, really, that message is Were going to co-opt and direct all technology centred around human social interaction to make as much money out of the human farm that use it as possible.
What facebook has done with its acquisition of Oculus is attempt to claim the Wild West before the wagons have got there. It's tied its brand to the future of our imaginations and what they can achieve. As a company they've always relied on the audience to provide all their content and co-opted it within their ecosystem to make money out of it, but this is on another level entirely. This is more significant than WhatsApp, or Instagram. Those werent new things that gave access to a new world of possibilities. Facebooks acquisition of Oculus VR is the stuff of science fiction dystopias. It alters the whole conversation. The talk about markets and consumers and costs and being 'professional' misses the point. This is about the democratic envisioning and creation of our future world being bought by a corporation that wants to own, mediate and control how we communicate with each other, for monetary gain, and has a history of dubious behaviour to that end. That may sound dramatic, but VRs potential to be revolutionary in human culture is that strong. Its the closest were going to come to accessing and co-creating another dimension, cyberspace, and what happens on that dimension will feed back into the real world, and change that in turn. New political economies could arise. New visions of what humanity could achieve. This is Gutenberg Printing Press level stuff here. But now Facebook is there already, waiting for us all, prepping their targeted ad system and virtual shopping malls, ready to re-create the current paradigm of consumerism and ad-riven marketing bullshit for us to finally arrive in and go and like.
If I may allow myself a momentary emotional outburst to sum up: fuck that.