The electronics business will reorganized and two main groups will sit at its heart.
The Networked Products and Services Group will bring together Sony's PlayStation games console, Vaio personal computers, Walkman audio products, new mobile products and Sony Media Software and Services, which develops a common service platform across Sony products. All of these products currently provide access, or will in the future, to Sony's PlayStation Network, an online content distribution system that Sony expects will power its networked electronics products in the future.
At the top of the division will be Kaz Hirai, who currently runs the PlayStation business at subsidiary Sony Computer Entertainment. Hirai is a Sony veteran and fluent English speaker and managed Sony's U.S. PlayStation operations while Stringer was running Sony's U.S. consumer electronics business.
Another U.S. executive, Sony Electronics President Kunimasa Suzuki, will become senior vice president of Sony and deputy president of the new group. He will lead the Vaio business and a project to create new products that utilize the best technologies from across Sony.
The second major group will be the New Consumer Products Group that will bring together Sony's Bravia TV, digital imaging, home audio and video businesses.
It will be led by Hiroshi Yoshioka, who currently heads Sony's TV business. In this role he will also oversee the Semiconductor and Component Business Group. Yoshihisa Ishida, who currently runs the Vaio business, will head the TV business group in Yoshioka's place.