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Renekton · Oct 12, 2015

EA projected Battlefront would sell 12M copies, and analysts somehow think they are lowballing it. Really? It feels like a tweener product atm. I'm trying to get my SW-fan friends into playing BF with me but no DICE.

http://mobile.nytimes.com/2015/10/12/business/media/disney-reboots-star-wars-video-games.html

Star Wars Battlefront, published by Electronic Arts under a license from Disney, will arrive in stores on Nov. 17. (An Internet-based test version was made available to fans on Thursday.) Battlefront, as the game is known, cost an estimated $180 million to make and market, and hopes are that it will sell roughly 12 million copies worldwide, which translates to about $720 million in retail sales or $550 million wholesale, according to Michael Pachter, an analyst at Wedbush Securities

(Edit 10m to 12m)

// Mod Edit:

A note about the "make and market" budget - as a Call of Duty: Modern Warfare 2 comparison, the game was $40-$50 million, but the total launch budget was $200 million due to $150-$160 million in marketing costs: http://latimesblogs.latimes.com/mon...ern-warfare-2-gets-hollywoodscale-launch.html

LA Times said:
Call of Duty cost $40 million to $50 million to produce, people close to the project said, about as much as a mid-size film. Including marketing expenses and the cost of producing and distributing discs, the launch budget was $200 million, on par with a summer popcorn movie -- and extremely high for a video game.

In other words, the game's development cost shouldn't be read as $180 million.

krimsoncharge · Oct 12, 2015

i think it'll do that much easily.

darkwing · Oct 12, 2015

with the new SW movie coming out at the same time, the hype is going to be huge

Tapejara · Oct 12, 2015

For sure, especially with the film coming out this year. How much do Battlefield games usually sell? 15+ million?

Mushroomer25 · Oct 12, 2015

The Star Wars brand is very powerful, and its' got the bonus of DICE's name on the cover. 10M by the end of the year seems doable.

Soul_Pie · Oct 12, 2015

Definitely

DarkLordMalik · Oct 12, 2015

If they market it smartly with Star Wars, it has the potential to explode.

Enter the Dragon Punch · Oct 12, 2015

a battlefront game coming out on platforms a month before the most anticipated movie in years, if not ever

nah

DJIzana · Oct 12, 2015

I have nothing against Star Wars at all but they need to fix spawning.

My VERY FIRST LIFE. I spawned DIRECTLY IN FRONT of an enemy Darth Vader. Not a good experience out the gate. I'll say that much.

Shogun1337 · Oct 12, 2015

Over the course of like 3 months, yes

PROh1bited · Oct 12, 2015

Of course it will. It's been 5 years since the last Star Wars game, and 7 since a good one.

The marketing that EA will do will easily push it past 12M.

Skux · Oct 12, 2015

Easily. This is Star Wars we're talking about.

ATOMICJORGE · Oct 12, 2015

Yes it's been 10 years since the last Battlefront game and 10 years since the last Star Wars movie, if you combine the HYPE for both of them you will get the result

Game hype + movie hype = $$$

Bear Force One · Oct 12, 2015

It's going to see tons of PS4 bundles. That I am sure of.

lordfuzzybutt · Oct 12, 2015

DJIzana said:
I have nothing against Star Wars at all but they need to fix spawning.

My VERY FIRST LIFE. I spawned DIRECTLY IN FRONT of an enemy Darth Vader. Not a good experience out the gate. I'll say that much.

Dramatic entrance is what it is all about.

AppleMIX · Oct 12, 2015

Yeah, I imagine it will do over 20 million in it's lifetime.

dragonflys545 · Oct 12, 2015

After the beta, don't think I can get this Day one. But it'll probably sell well.

nubbe · Oct 12, 2015

sure, it can be an enjoyable game after a few patches

BUNTING1243 · Oct 12, 2015

My fifty year old Dad is going to buy an Xbox One just to play it.

Michael Armbrust · Oct 12, 2015

As long as neither it nor Episode 7 get bad reviews, probably. Star Wars will be huge this holiday.

Klossen · Oct 12, 2015

$180 million to make and market. What the hell?! Is 80% of that going to marketing? I doubt the old Battlefront games cost more than a tenth of that.

icecold1983 · Oct 12, 2015

people buy anything star wars. look how awful the movies are and how much they grossed. id expect it to easily sell 12 mil.

Josh5890 · Oct 12, 2015

I think it is almost a given. That's 4 million per version. Maybe a 5/5/2 split with PC getting the fewest sales. People have been begging for this all last generation.

The trump card that could end it would be if the launch crapped super hard like Battlefield 4 or Halo MCC. Game should be an easy seller though.

Halabane · Oct 12, 2015

Thats why the quality or depth of this game does not matter. They got it out in time with the movie. It will be huge. 12M? I bet the bean counters are dreaming bigger than that.

Josh5890 · Oct 12, 2015

Michael Armbrust said:
As long as neither it nor Episode 7 get bad reviews, probably. Star Wars will be huge this holiday.

I thought about that but I think releasing Episode 7 a week before Christmas will keep bad reviews from slowing down the hype train in time. This holiday is going to be all about Star Wars.

SuperBanana · Oct 12, 2015

Definitely. It will be huge.

ConfusedGamer · Oct 12, 2015

So this game have a development+marketing budget of 180 Million, that to me is more surprising because the game doesn't look that content rich.

The only games to my knowledge that have close to this budget are GTA V and Destiny.

dimb · Oct 12, 2015

This is actually a pretty conservative estimate.

webkatt · Oct 12, 2015

Probably. Look at how people went crazy for that $150 soccer ball.

Familienoberhauptvogel · Oct 12, 2015

Absolutely but I still think it's bad

Abounder · Oct 12, 2015

Star Wars is going to dominate the holidays in all forms of entertainment media and merchandise

Will there be amiibo-like figurines? If they have that plus the inevitable DLC expansions then it's going to make crazy numbers

As for the budget, the $180m number is high but probably covers the aforementioned DLC lifespan and extended marketing campaign as well

HK-47 · Oct 12, 2015

ConfusedGamer said:
So this game have a development+marketing budget of 180 Million, that to me is more surprising because the game doesn't look that content rich.

The only games to my knowledge that have close to this budget are GTA V and Destiny.

I wouldnt be surprised if marketing is the majority of that figure.

Liha · Oct 12, 2015

Yes, the movie will do wonders for the sales.

Fat4all · Oct 12, 2015

It's gonna be bananas.

Fucking. Bananas.

Memento · Oct 12, 2015

ConfusedGamer said:
So this game have a development+marketing budget of 180 Million, that to me is more surprising because the game doesn't look that content rich.

The only games to my knowledge that have close to this budget are GTA V and Destiny.

I find it very surprising too.

KingBroly · Oct 12, 2015

It will probably massively overship.

ll_J0N_ll · Oct 12, 2015

The real question is 'How fast can they sell 12m?'

alexandros · Oct 12, 2015

It's Star Wars and there's a new movie coming out so yeah, I think it's possible.

Halabane · Oct 12, 2015

BUNTING1243 said:
My fifty year old Dad is going to buy an Xbox One just to play it.

He's your dad. Tell him to get a PS4. Unless he needs Halo.

http://www.eurogamer.net/articles/d...attlefront-xbox-one-beta-performance-analysis

"it's fair to say PS4's beta is in the healthier shape. With a clearer image and the better average frame-rate of the two consoles, the strong suggestion right now is that the PS4 version is the one to gun for on launch"

Its your dad we are talking about here. Use the force.

Hesemonni · Oct 12, 2015

BUNTING1243 said:
My fifty year old Dad is going to buy an Xbox One just to play it.

The visual Quality of that one is pretty horrid. You'll getnused To it, but it's by no means a pleasant Experience visually.

saunderez · Oct 12, 2015

KingBroly said:
It will probably massively overship.

I think so too but seems like the majority think it's going to get there easy.

Jigorath · Oct 12, 2015

A new Battlefront would be a huge on it's own considering the pent up demand after a decade of waiting. But the fact that it's coming out next to a new Star Wars movie? Fucking thing is going to fly off shelves.

Star Wars fever is going to be everywhere this holiday.

CaviarMeths · Oct 12, 2015

In its sleep.

ryan299 · Oct 12, 2015

saunderez said:
I think so too but seems like the majority think it's going to get there easy.

I don't think so. I think Fallout, Blops and Halo are going to be bigger this holiday. It will have a long tail though.

glassgannon · Oct 12, 2015

Easily

Memorabilia · Oct 12, 2015

It'll sell like hot cakes. That said, it doesn't mean it'll actually be good. The beta is surprisingly boring.

Linconan · Oct 12, 2015

The force is strong with this one..
If you only knew the power, of the dark side.

JDHarbs · Oct 12, 2015

Memorabilia said:
The beta is surprisingly boring.

This is an opinion.

glassgannon · Oct 12, 2015

ryan299 said:
I don't think so. I think Fallout, Blops and Halo are going to be bigger this holiday. It will have a long tail though.

youre not factoring 1 important thing in besides it being a multiplayer shooter from a popular dev.
its flippin star wars,and that too close to episode 7.
that alone assures millions of sales

ClivePwned · Oct 12, 2015

something something underestimating the power of the dark side. I think this will be a good game for more casual players (as in people who don't religiously buy every game).

I'm personally to have more fun with Battlefront after getting creamed in CoD Blops III and Halo 5.

It'll do 12 mill in the first year, just not in the first month or two.

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