I'm trying to figure out the right place to pre-order it from, I don't like each of the options for their own reasons, but most importantly that it's unclear if you order online when or whether the early access key is really going to get sent to you.
Retail lists / bonuses:
http://www.startrekonline.com/retail
B&M's: Walmart | Best Buy | Target - Crummy bonuses, the links to online orders are full price, and there's no indication that ordering online from any of them will get you the code you need to play in the beta.
GameStop - Requires paying money to GameStop
D2D/Steam - I'm still not sold on either of these. I hate that they suck resources in the background and require an account in good standing to access the games.
Atari Digital Deluxe Download Charges you an extra $4 to re-download after 30 days, and even then, only for two years. Lame. If you buy the DVD from Atari do you get no bonus?
Amazon - Requires you pay full price up front (virtually all of them do though), no indication as to when the preorder key will be sent.
I feel like this is just about the stupidest way Atari could have gone about this. I was about to pull the trigger, but now they've opened up this entire damn matrix of goodies & retailers to analyze before making a decision. The fact that the best rewards are from the retailers I least want to deal with (and vice versa) is another thing delaying my buying it.