biosnake20
Member
TechCrunch article
Here's a snippet:
Here's a snippet:
E-sports programmer Major League Gaming has spent the last decade building an audience of video game enthusiasts, through events in which gamers go head-to-head with each other. Now its looking to bring those viewers to a an owned and operated premium sports network of its own, at MLG.TV.
Now, the e-sports broadcaster is ready to launch its own online gaming network, and its bringing along a couple of partners. For MLG, the launch of its own network is designed to help it better monetize its events online. User-generated platforms are great, DiGiovanni says, but they pose a challenge for a premium brand and content platform when they sell to advertisers online.