I know what you're thinking, I'm not saying they should. I just want to explore the possibility. I'd imagine what holds them back from entertaining the idea of doing this:
1) Giving up profit in the form of royalties to Sony/MS
2) Giving up some more profit on game manufacturing (I'd imagine this is marked up by Sony/MS)
3) Giving up 3rd party royalties on their consoles
So for 1) couldn't they manage to get a sweetheart licensing deal from either Sony or MS if they chose to go exclusive with one of them? I'd imagine both companies giving them crazy favorable terms to lock up their content for 5-10 years. For 2) I'd imagine this isn't a significant enough amount to be a barrier (few dollars per disc). 3) Based on how the Wii U is doing, they aren't really giving up much 3rd party royalty revenue. Also by not having to R&D, distribute and market their own console, that saves them a lot of money and effort they could just put into games and peripheral development.
So from an economics perspective, is there anything holding them back from doing this for consoles? For the portable market there's still an argument that they can make that work with their own hardware, but with consoles I don't see why they wouldn't go 3rd party. They literally have so much to gain with a small trade off of paying a small royalty on their titles to either Sony or MS.
1) Giving up profit in the form of royalties to Sony/MS
2) Giving up some more profit on game manufacturing (I'd imagine this is marked up by Sony/MS)
3) Giving up 3rd party royalties on their consoles
So for 1) couldn't they manage to get a sweetheart licensing deal from either Sony or MS if they chose to go exclusive with one of them? I'd imagine both companies giving them crazy favorable terms to lock up their content for 5-10 years. For 2) I'd imagine this isn't a significant enough amount to be a barrier (few dollars per disc). 3) Based on how the Wii U is doing, they aren't really giving up much 3rd party royalty revenue. Also by not having to R&D, distribute and market their own console, that saves them a lot of money and effort they could just put into games and peripheral development.
So from an economics perspective, is there anything holding them back from doing this for consoles? For the portable market there's still an argument that they can make that work with their own hardware, but with consoles I don't see why they wouldn't go 3rd party. They literally have so much to gain with a small trade off of paying a small royalty on their titles to either Sony or MS.