EA announced games last year and then showed dev diaries and concept footage for all of those games. Even the sports trailers felt faked or CGed. Ubisoft showed off actual games, games that aren't in their infancy stages.
Doesn't matter if the conversations in the Rainbow Six video were fake as fuck, the game itself is promising.
There was only 1 thing that I actually liked for Ubi. That was Far Cry 4.
EA at least had some games that I liked and did want to play: Battlefield Hardline, Mirror's Edge 2, and Dragon Age. Even if they were already announced, I'd rather have that than games I have no interest in whatsoever like in Ubi's conference.