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Miyamoto throwing shade at casual gamers

Miyamoto says Nintendo no longer needs to reach out to those customers

Fortunately they realized the casual audience moved on to mobiles, this will hopefully mean 1 thing: next nintendo console for the hardcore with no gimmicks.
 

bobbytkc

ADD New Gen Gamer
They probably realised that casuals don't really have customer loyalty. It is astonishing how few wii customers transitioned to the Wii U.
 
Miyamoto's comments mark the first time a Nintendo executive, and a longstanding member on its board of directors, has publicly outlined intentions to shift away from casual customers.

Comments like this always irk me. Nintendo's focus was never on casual gamers and from the start their intentions were always to just use those titles and a stepping stone towards more complex games, not to have those be the only games.

"Fortunately, because of the spread of smart devices, people take games for granted now. It's a good thing for us, because we do not have to worry about making games something that are relevant to general people's daily lives."

This is good to hear though. Can't wait to see what Shiggy has in store
 

Zaku

Member
way to reject the hand who fed them last gen.

More like they're realizing that the hand which fed them last gen is fickle and distracted by shiny things. Customers not loyal to a brand hold little value to a company if they won't follow the company to their next platform.
 

udivision

Member
I was always sort of under the impression that there are people among the "hardcore" audience who would still be willing to buy Nintendo consoles if they were more like the PS4/One. Or atleast that's how I feel.

But... to get to that audience they'd have to have good third party support (don't have it), they'd have to skip a hardware gen to reach PS5/XTwo levels (impossible) and they'd have to update their infrastructure to a modern level (not there yet). And of course, they're next box would cost at least $399.

Without the casuals, they have no audience anymore.

??? The Wii U was marketed as a 'hardcore' system from the start.

The "Why we need to buy a Wii U" with the Bayonetta image was a parody. :)
Every Wii U commercial features children in some capacity, or is at least directed to them.
 
They probably realised that casuals don't really have customer loyalty. It is astonishing how few wii customers transitioned to the Wii U.

The exodus to PS4 (and sharp PS3 decline from PS2 last gen) kind of suggests that this isn't a trait that's exclusive to "casuals."

Comments like this always irk me. Nintendo's focus was never on casual gamers and from the start their intentions were always to just use those titles and a stepping stone towards more complex games, not to have those be the only games.

They seemed convinced that you needed to make those games to create a steady flow of customers in the first place. Otherwise the audience for the more complex games would eventually dry up. Seems like they decided they just don't give a fuck anymore?
 
??? The Wii U was marketed as a 'hardcore' system from the start.

5knHq7L.gif


Uh huh

But... to get to that audience they'd have to have good third party support (don't have it), they'd have to skip a hardware gen to reach PS5/XTwo levels (impossible) and they'd have to update their infrastructure to a modern level (not there yet). And of course, they're next box would cost at least $399.

Without the casuals, they have no audience anymore.

They don't have any audience right now, casual or hardcore. And who's to say they can't get third party support? I'd say the main reason they don't have it right now is because they made such an underpowered system that it wouldn't be worth the effort to port stuff to it from current gen.
 

Majukun

Member
I love Miyamoto,really,but that sounds incredibly hypocritical by the guy that went on stage promoting Wii Music

yeah it's his job,I know,but still..I don't know,it would have been better if he didn't say anything
 

Astral Dog

Member
What?? that sounds fake, cant believe it, but with the current situation i dont see them "expanding" the hardcore population either :(
 

cacildo

Member
"Ah ha, now you dont like casuals anymore eh myamoto!"

of course! They were expected to grow out of the casual line. But no, they choose not to, in fact they choose even smaller games, less challenging games, worst games.
 

Nibel

Member
I love Miyamoto,really,but that sounds incredibly hypocritical by the guy that went on stage promoting Wii Music

yeah it's his job,I know,but still..I don't know,it would have been better if he didn't say anything

That was 6 years ago.

6 years ago, a lot of shit looked different.
 

TypeO

Banned
Well, that's a statement! I hope nothing got lost in translation. If this is correct I am looking forward to Nintendo's announcements in the near future.
 

Tobor

Member
Who are they reaching out to? Kids are leaving, casuals are gone, core gamers are long gone, and core Nintendo fans will dwindle as the phone generation comes of age.

Who's left?
 

maxcriden

Member
Well if this is true maybe future Mario games will be a bit more challenging and I will keep them for longer than a few weeks!

Seriously, if you found NSMBU's Challenge Mode easy, I don't know if there are ever going to be any Mario games hard enough for you to find challenging.
 

udivision

Member
[MG]http://www.gamesfoda.net/wp-content/uploads/2013/05/5knHq7L.gif[/IMG]

Uh huh

Case and point, lol.

Who are they reaching out to? Kids are leaving, casuals are gone, core gamers are long gone, and core Nintendo fans will dwindle as the phone generation comes of age.

Who's left?

The handful of people who will buy Nintendo's next console after witnessing the horror that was Wii U.
 

New002

Member
Thank for the money last gen you pathetic casuals.

But really, this isn't too suprising.

Last gen: Casuals (hate using this term) were bringing in the money so Nintendo worked on catering to that market. I'm not sure I buy the whole we wanted to expand gaming awareness and our job is done now so moving on angle.

This gen: The casual market did not jump on the Wii U and it's being propped up by the more hardcore subset of the gaming community. Time to shift gears/direction.
 

Sheroking

Member
Errrrr....

Then... they have no audience anymore?

Nah.

"Core" in this context means dedicated. It's a hobby, not a time waster, and we're a widely diverse group of gamers with so many sub groups. Nintendo fans are as core as it is possible to be.

Fanboy bullshit aside, core gamers are also winnable. Nintendo has undergone a really cool philosophy shift over the last 6 or so months, highlighted by that wonderful E3. If they actually target us, make us the priority, they will find themselves with a greater market and mindshare with core gamers.
 

Impala26

Member
In an age where Apple and Android smartphones have become the leading games platforms for the casual audience, Miyamoto says Nintendo no longer needs to reach out to those customers.


If they could they still would. They were still going for that market with the Wii U and the way the were trying to sell it. They lost that market. Took them a while to realize it.

^^^^ This, yeah. Wii was a surprising success two generations ago because it managed to create a new customer market. The Wii U and 3DS have been fighting a slow, losing war to smartphones and tablets where that new market has for the most part moved on to.

Exclusives, unique innovations, and compelling games/gameplay are the things that will have to keep the Nintendo brand going forward. In regards to the Wii "cash cow", I remember reading somewhere a year or two ago that Nintendo has accumulated enough legacy money to last for like TWO DECADES even if the Wii U continues to bomb. If that's anywhere resembling the truth, they can actually take some risks with their future games and console(s).
 
They probably realised that casuals don't really have customer loyalty. It is astonishing how few wii customers transitioned to the Wii U.

Well to be fair, no one really knows about the Wii U. Anecdotal but I wish I had a dollar for every person that screamed 'there's a new WII?!?!' when they came to my house. These aren't people who thought the game pad was an add on either. They straight up had no idea.. And it always followed with hours of Nintendoland and MK8.
 
I still find it remarkable how they were able to innovate the casual market in a real classy way. The DS and Wii are truly innovations even if the hardcore gamers often find them a joke for the gaming industry. Sadly the casual gaming market has evolved outside of Nintendo's hands into the mobile/freemium/microtransactions type models we all look down upon. Nintendo's innovations paved the way without any of those intrusive models, well, besides the handholding..

However, it's good Nintendo is backing away from this casual market. Their games nowadays hit a middle ground that is just perfect. If only their marketing was up to par, but I hope they are learning from the mistakes they made this generation.
 
They seemed convinced that you needed to make those games to create a steady flow of customers in the first place. Otherwise the audience for the more complex games would eventually dry up. Seems like they decided they just don't give a fuck anymore?

Nah, I think he's saying mobile gaming is doing that for them now.
 
I'll believe it when I see it. If he really feels that way, then whatever he intends to do should bring non-Nintendo gamers to Nintendo platforms. I haven't had a desire for Nintendo systems since the Gamecube, so I'm interested by what he may do.
 

BriGuy

Member
Rage, rage against the dying of the light.

Nintendo should have come to this realization back in 2010, but better late than never, yeah?
 

Bruno MB

Member
Nintendo going back to GameCube niche, good luck with this.

Casuals (I don't like this term) abandoned Nintendo because Nintendo long abandoned them. There was never a good follow up to the initial Wii Nintendo casual games.
 
Why is this surprising to people?

I doubt any of the established Nintendo IPs (Nintendo games are always based on gameplay first) would make good touch games... and Nintendo has millions of faithful customers that are very happy to get updates on games they know and love.

Imagine playing Mario, Donkey Kong, Zelda, Metroid or the likes on an iPad - they'd all have to become very different games in the process and I just don't see Nintendo being interested in that at all.

The bigger issue is that Nintendo hasn't yet found the next big thing, which is usually what they excelled at. I think what Nintendo really needs is another chairman like Yamauchi was back in the day, someone who understands what people might get excited about and forces his teams to always deliver cool and innovative new things. The WiiU was planned as a machine that just continues the Wiis success, but since Motion Controls kind of died and people have moved on to other consoles, Nintendo is in somewhat of a rut right now.

I would've liked to see Nintendo figuring out how games could work in the VR space - something new, fresh, interesting. Most of Nintendos current games are definitely good and perfectly solid, but - to me - there's definitely a lack of excitement and innovation going on. I don't need another New Super Mario Bros, Pikmin was sort of a disappointment to me and Mario Kart is just yet another Mario Kart. And while Smash Bros will most likely be a very fun and solid title, it'll be yet another Smash Bros game.

People love innovation and Nintendo always used to be the company that wasn't afraid to innovate. The WiiU and its games are great, but definitely lack that innovative magic... His statements do remind me of the Nintendo during the GameCube days and we all know how that ended for them.
 
They seemed convinced that you needed to make those games to create a steady flow of customers in the first place. Otherwise the audience for the more complex games would eventually dry up. Seems like they decided they just don't give a fuck anymore?

Mmm, I disagree. They were convinced you need to create those games to create NEW customers and that the industry couldn't expand if it was just the current customers. They're thinking was that as games and consoles got more complex, the barrier to entry naturally got higher and they needed a way to ease in new people.

Regardless, despite what people in this thread keep saying, it was never their main focus. Simply listing their "causal" and more traditional games for the Wii would show that the traditional titles far outnumbered the casual ones

Wii Sports
Wii Sports Resort
Wii Fit
Wii Music
Wii Play

vs

Super Mario Galaxy
Super Mario Galaxy 2
Metroid Prime 3
SSBB
MKWii
Mario Strikers
FE: Radiant Dawn
Xenoblade
Last Story
Excite Truck
LoZ: Twilight Princess
Battalion Wars 2
Disaster
*many more*
 
??? The Wii U was marketed as a 'hardcore' system from the start.

In what sense? From the game selection, to the TV ads, to the console being 100% defined by its controller, they always seemed like they wanted to pick up where they left off with the Wii. At least that's how I saw it.

I know they said they were initially focused on core gamers with the Wii U (and the 3DS), but they never elaborated on it, and I've never been clear on what they meant by it.
 
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