Tokyo Keizai Online put out an article ranking Japanese companies by the amount they spent on advertising in the last fiscal year ending March 31st 2015. The results show that Sony was ranked in the number 1 spot and therefore the company in Japan that spent the most on advertising. In total Sony spent 444.4 billion yen on advertising, around 5.4% of its total revenue. An analyst says that Sony is a global brand and therefore needs to spend more in order to amintain the high value of its brand not only in Japan but also overseas. Please note that this amount was spent across all of Sony's businesses and not just the PlayStation brand.
Toyota came in second with 435.1 billion yen and Nissan was third with 336.7 billion yen. Nintendo was the only game company in the top 50, ranked at number 20, with 54.8 billion yen spent on advertising. This was around 10% of total revenue and makes Nintendo one of the two companies in the top 50 to spend more than 10% of total revenue on advertising.
On average, companies in Japan spend 3.5% on advertising.
http://toyokeizai.net/articles/-/82100?page=2
Toyota came in second with 435.1 billion yen and Nissan was third with 336.7 billion yen. Nintendo was the only game company in the top 50, ranked at number 20, with 54.8 billion yen spent on advertising. This was around 10% of total revenue and makes Nintendo one of the two companies in the top 50 to spend more than 10% of total revenue on advertising.
On average, companies in Japan spend 3.5% on advertising.
http://toyokeizai.net/articles/-/82100?page=2