Well, here's the thing.
IMHO EA's games lack flair and -most importantly- soul. They really feel like they were designed in the accounting dept by the people that work there.
However, we do not have any more Dungeon Keeper stupid incidents for a long time and i hope that this is a sign which says that EA is trying to steer the ship. And yes, if they do this, they need time.
On the other hand and, concerning a genre that interests me, if i want to play all of the DA:I DLCs, and missed an offer, i have to pay something equal to 55 . I paid less than 40 bying the Withcer 3 expansions, which was a great value (greater if i have bought the season pass).
For a company as big as EA i have not seen as big as value for money as i have with the witcher expansion modules.
EA of today is much better than EA of the recent past, EA of Simcity for example, but they need to do more.