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Phil Spencer: "Not a fan of marketing deals with exclusive content"

darkwing

Member
JmkSZum.gif

launch exclusives though

lol this is hilarious, context?
 
Lol ok Phil. Didn't you JUST have Dead Rising 4 timed exclusive too?

I really don't understand the folks that heavily defend him. It's been 4 years and very little has been done the games front. You can tell from their e3 alone that all the big third parties just ended up at Sony instead.

Best wishes.
 
Never liked Phil. He was always to me that weird uncle that tries to be cool.

I really miss Don Mattrick.

The 360 comment was stupid but at least he was honest.

Also with him there were games. Phil reduces the size of their lineup with every year.

What if Phil was never the savior to begin with and instead we helped palpatine rise to power?

You want the dude that gave us Gears of War: Judgment?
 
While I agree that their "exclusive game" stuff was disingenuous in many cases, they showed 42 games while stating pretty much half would be exclusive in some way (not all 42).

Ehh... no. There were many timed exclusives (so only exclusive for a couple of weeks or months). A couple of Microsoft (pc and Xbox) exclusives (like.. 3?) and no XboxOne exclusive (as far as i know). Maybe someone has the exact numbers.

Microsoft invested in timed-exclusives this time. Not exclusive content. That's all.
 
This is where journalists illustrate their incompetence as well. Instead of following that up by illustrating instances where Microsoft instigated the very thing he's purportedly not a fan of, the journalist just moves on.

Any half decent journalist would do exactly that. Unfortunately most members of the gaming press are but mere glorified bloggers. They are as much professional journalists as I am a professional chemist for knowing the ingredients in my moisturizer.
 

TheOddOne

Member
The question itself isn't about marketing, but about parity between platforms:
I'm wondering about the situation you're going to get with big third-party games where Sony has done a marketing deal. Do you anticipate performance and image quality parity between PS4 Pro and Xbox One X for those games because of some parity requirement on Sony's part, or do you anticipate the Xbox One X version will look significantly better and perform significantly better? I'm thinking of the Call of Dutys, the FIFAs, the Battlefields.

Phil Spencer: I know exactly what you're talking about. Here's what I'll say...

Honest answer, Phil.

Phil Spencer: I will give you an honest answer. Xbox One X is the most powerful console ever built, and this fall it will be the most powerful console in the market. There's nothing technically that would keep any game a console game maker is building who wants to take advantage of the capability here from making Xbox One X the very best version of every one of those games.

I don't know what deals get written. I've been pretty open about, I'm not a fan of doing deals that hold back specific pieces of content from other platforms. You don't see that in the deals we've done with Assassin's and Shadow. We'll have a marketing deal on those, but I don't say, hey, I need some kind of Strike or skin somebody else can't play.

I don't think it's good for our industry if we got into a point where people are holding back the technical innovation of game developers based on a marketing deal. I don't know anything about what's in other people's deals. But this, clearly, from a technical perspective, is the most powerful console by quite a wide margin. So, when I stood on-stage and I said this will be the best place to play all those games, there's nothing technically that would keep any developer from not making that true.
The interviewer goes on:
I don't know if you answered my question there.

Phil Spencer: Well, I don't know the deals. I can't tell you what a marketing deal looks like on a game like Call of Duty.

Would you be disappointed not to see a significant difference with Call of Duty?

Phil Spencer: Like I said, the capability is in this box to make the difference extremely significant. I think about the consoles in the market today, whether it's PS4, original Xbox One, S, Pro, it's all kind of closer in spec. We've hit a performance spec with Xbox One X that should make those games the most definitive version of those games.

I have one of these consoles at home that I'm using. And I'll tell you, when I'm playing first-party or third-party games, from load times to the fidelity of what I'm seeing on-screen, if it's a game that supports variable resolution to keep frame-rate and stuff, it is just a step beyond anything I've ever played on console. I think the capability is there for every developer to take advantage of that.
The deals he is talking back dates back to PS3 days when content that was there day one, like for example missions/skins, were locked out for PC/360 because of exclusivity. It was a way to market the PS3 edition as the premier full version; ‘get more bang for your buck’ in a nutshell. It was never clear when the exclusivity ended, some never even came over; either people moved on or it was just wasted resources.

Most exclusivity deals for 360 were based around the 1 to 2 month exclusivity window, which is fair if you’re going to shoulder some of the marketing. Longer than that, there has to be some kind of justification for it; either funding part of the development or long term co-partnership (arguably also an iffy situation). They’re absolutely still doing the above.
 
This is where journalists illustrate their incompetence as well. Instead of following that up by illustrating instances where Microsoft instigated the very thing he's purportedly not a fan of, the journalist just moves on.
No one wants to call these execs out for fear of losing clicks or access. Better to give these execs an echo chamber and the fans can go cray cray.
 

stryke

Member
Absolutely, hes absolutely benefitted from these deals and theres absolutely a degree of hypocrisy. But theres some games being cited where third parties were negotiating before their public unveiling

The Division debuted at E3 2013, its erroneous to immediately imply that Phil Spencer signed those deals, you can definitely make jabs at the fact hes advertised them happily, you can make jabs at all the timed exclusivity, but this one is problematic



Marketing deals arent announced on the exact same day theyre made lmao

That deal?
Likely made in 2012 or even earlier.

Microsoft must really suck at making deals then when at the first reveal the developers pretended to play on PS4s.

J7n0bNO.jpg
 

mrklaw

MrArseFace
While I agree that their "exclusive game" stuff was disingenuous in many cases, they showed 42 games while stating pretty much half would be exclusive in some way (not all 42).

He said '22 are console exclusives' - and every reveal had voiceover guy going 'EXCLUSIVE'. All verbal references said only 'exclusive' or 'console exclusive' and completely left out the 'launch' part.

I know its been done in the past on both sides, but this was the worst I've seen it.
 

GraveRobberX

Platinum Trophy: Learned to Shit While Upright Again.
What's the actual event of this? Was this the Olympics?

Atlanta Braves (Baseball team) have some febreeze sponsor thing

The guy in blue is a groundskeeper for said team, the other a fan
I think you win something, I'm forgetting, if you beat the dude

The fan/competitor gets a 3-5 second head start too

From the left foul baseline to the bullpen strain the right foul line side aka almost the whole length of the warning track
 
Lol at the people saying they agree with Phil the dude managed buying tomb raider for a year to compete with u4 a plan which obviously was going to fall flat on its face....

Ugh the justification to ever praise this guy is never even there why do people cling to this guy

And the entire presentation was full of console launch exclusives they tried to verbalize as total exclusives. Give me a break stop enabling this behaviour by ignoring it.
 

Dre3001

Member
Correct me if I'm wrong but wasn't Mattrick at Xbox the first year or so when they made most of their "exclusive content" deals. Not saying I agree with Phil but I can't think of any deals he has made since he has gotten there.

Timed exclusive content is no different than timed exclusive games in my eyes I think both are poor practices that need to be dropped.
 
Thanks for the compliment.
I'm gladly associated with an EVP in of of the largest and most successful companies worldwide, who turned around his division and accomplished so much.

Bonus point: he also gets more topics dedicated to him on Neogaf.com than anyone else ;)

Kinda hard not to when he is like you said kind of a big guy in the industry and constantly spewing this kind of bullshit. Care to explain the FIFA deals they had up until now? The tomb raider deal? Why everything was not real exclusive but only timed in their press conference?
 

Ricky_R

Member
I mean, it's not really about the saltiness, I understand that, but the hypocrisy is absurd here.

His fans eat it up though, and he knows it.
 
Correct me if I'm wrong but wasn't Mattrick at Xbox the first year or so when they made most of their "exclusive content" deals. Not saying I agree with Phil but I can't think of any deals he has made since he has gotten there.

Timed exclusive content is no different than timed exclusive games in my eyes I think both are poor practices that need to be dropped.

Oh here we go with Mattrick again. Spencer must have an easy job because Mattrick made three years worth of decisions before he left.
 
I'm all for calling out Phil, but wasn't the first Titanfall only made because of Microsoft's involvement?

Yes, but the thing is; MS initial payment was worth13 months exclusivity. That additional money saved Titanfall, but it was still going to come to PS4 after 13 months.

MS separately paid EA an additional amount to convert it to a life-time exclusive. At that point, the game was already saved, so the 2nd move was just to keep it away from PS4.
 
I wont defend Phil if hes spouting what I believe to be horseshit (see: constant promises to revitalize first party) but theres three games people are bringing up here:

-Fifa
-The Division
-Rise of the Tomb Raider

Deals that could have started way before his tenure, the Fifa one definitely did

There is a degree of hypocrisy considering how he's benefited though

Tomb raider was Phil Spencer, notice how it was featured at E3 without any mention of exclusivity.

There was also Dead Rising 4, and 3/4 of the game they showcased Sunday.
 
MS separately paid EA an additional amount to convert it to a life-time exclusive. At that point, the game was already saved, so the 2nd move was just to keep it away from PS4.

Wait, what? Are you sure? This is the first time I hear about this, if it's true then it's fucking disgusting
 
Microsoft still bitter about Destiny? They lost Bungie, get over it. Activision is for sale to the highest bidder/leader, sadly. Every leader in the console generation has reaped the fruits of labour.
 

GHG

Gold Member
Thanks for the compliment.
I'm gladly associated with an EVP in of of the largest and most successful companies worldwide, who turned around his division and accomplished so much.

Bonus point: he also gets more topics dedicated to him on Neogaf.com than anyone else ;)


I'm calm, bro
And "call out" makes me laugh.
Yeah neogaf call out culture is the best


Do i need a /s for this or is it obvious enough?
Do i seem even more angry for you now, because i post some words?

Oh my god. The hubris. It's too much.
 

Elbereth

Member
Hm, first the downplaying of the PS4 PRO and this... I don't believe that Microsoft is getting the positive reaction they were hoping for during this E3, in fact, the are solidifying a defensive posture.

Dangerous territory here.
 

Dre3001

Member
Oh here we go with Mattrick again. Spencer must have an easy job because Mattrick made three years worth of decisions before he left.

I clearly said correct me if I was wrong and that I disagreed with Spencer quote.

Not defending Spencer in the slightest but he wasn't in charge at Xbox launch when deals like titanfall, dead rising 3, EA access etc were made.

I don't keep up with Xbox much so I honestly don't know what spencer has done since he took over except for hyping Scorpio to the moon.
 

stryke

Member
I clearly said correct me if I was wrong and that I disagreed with Spencer quote.

Not defending Spencer in the slightest but he wasn't in charge at Xbox launch when deals like titanfall, dead rising 3, EA access etc were made.

I don't keep up with Xbox much so I honestly don't know what spencer has done since he took over except for hyping Scorpio to the moon.

A lot of examples are already cited in this thread. Don't make other people do the work for you.
 
Oh my god. The hubris. It's too much.

Man, this E3 is too much. If anything, it showed me that not only that console stans are alive and kicking, but that people at GAF has insecurity issues (at times myself included, guilty as charged).

This E3 brought out the worst in everyone, even though it was the dullest E3 ever.
 

Lom1lo

Member
Parity clause requires exclusive content to this day. Or doesn't that matter because it's just for indies?

I never said that, if this stuff continues this speech of him is just bad.
I dont even defend this shit, ms deservers all flack for doing stuff like this and kickoff the trend of doing this.

But I believe they could still do it with games like AC, Mordor and Anthem.
If they dont do this anymore -> good for everyone
If they continue stuff like this and the parity clause -> no go phil for saying such bullshit
 

bosseye

Member
This is where journalists illustrate their incompetence as well. Instead of following that up by illustrating instances where Microsoft instigated the very thing he's purportedly not a fan of, the journalist just moves on.

Ugh, exactly. It was the obvious and instantaneous followup from any competent games journalist, they can't be simply unaware so its hugely irritating that they just apparently deliberately let this sort of bullshit slide.

And it is bullshit, absolutely transparent; hilariously so. Thing we've done for years is bad because we can't do it any more.
 

kmax

Member
This is Phil talking absolute bullshit.

I don't know what deals get written. I've been pretty open about, I'm not a fan of doing deals that hold back specific pieces of content from other platforms. You don't see that in the deals we've done with Assassin's and Shadow. We'll have a marketing deal on those, but I don't say, hey, I need some kind of Strike or skin somebody else can't play.

I don't think it's good for our industry if we got into a point where people are holding back the technical innovation of game developers based on a marketing deal. I don't know anything about what's in other people's deals.

This is Phil not long ago talking about the Tomb Raider exclusivity that he got.

"I knew there would be some pushback when we came out. Certain people won't believe this: [the acquisition] doesn't come from an evil space.

"It comes from a space where there's an opportunity that maps really well with what we need in terms of the genre, and a partner that's looking for a partnership," Spencer said in an effort to dispel the idea that Microsoft acquired the deal to spite owners of other platforms. "Other people can do the deal, but it was a deal that fit well with us. And I think it could help the franchise in the long run and help Crystal and Square and us."

Link

Just go ahead and acknowledge that you don't have any games since an integral part of your strategy has been doing these kind of deals. You are now reaping the consequences of not nurturing you first party line up.

giphy.gif
 

Apathy

Member
I'd rather have the game release at the same time rather than one get it first and hand people wait. Some cosmetics being available to one or something stupid like that is way less of a pain foot consumers then making them wait
 
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