So what happens when I say we should velcro this bitch?
Below are guidelines for the proper use of the VELCRO® trademark, which assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.
We ask that you use the VELCRO® mark in accordance with the following guidelines:
1. Use the VELCRO® mark only in connection with genuine VELCRO® brand fasteners. Identify non-VELCRO® brand products by their common terms, including hook and loop, touch fasteners, self-adhesive straps, and so forth.
2. When referring to genuine VELCRO® brand products, use the registration symbol (®) and the word brand directly following the trademark. Where possible, capitalize the mark. Example: VELCRO® brand.
3. Follow the word brand with the correct generic term for the fastener or other product. For example, you might say, Our product features genuine VELCRO® brand touch fasteners.
4. Always use the VELCRO® mark as an adjective, and never as a noun or a verb. When referring to non-VELCRO® brand hook and loop, do not use the VELCRO® mark. Examples:
Incorrect: She prefers velcro to buttons or zippers.
Correct: She prefers VELCRO® brand fasteners to buttons or zippers
Incorrect: He leaned down to velcro his shoes.
Correct: He leaned down to fasten his shoes.
5. Where possible, include a trademark notice that says: VELCRO® and VELCRO® design are registered trademarks of Velcro BVBA.
https://www.velcro.com/about-us/our-brand/