IbizaPocholo
NeoGAFs Kent Brockman
EA now makes more money from Ultimate Team microtransactions then FIFA itself
The full degree to which EA relies on microtransactions for its profits has been revealed, with Ultimate Team making up 28% of all its sales.
metro.co.uk
Big publishers like EA and Activision are increasingly seeing more and more of their profits come from microtransactions, rather than the sale of video games themselves – and EA’s latest financial results have revealed just how unbalanced that relationship is becoming.
As the modern-day equivalent to collecting Panini stickers, Ultimate Team in general last year accounted for a staggering 28% of the company’s net revenues.
At the moment, 55% of EA’s revenues come from the actual sale of games, with everything else down to microtransactions and other ‘live service’ products like EA Access.