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[Guardian] Cristiano Ronaldo snub wipes billions off Coca-Cola’s market value

Maiden Voyage

Maiden Voyage

Gold™ Member
www.theguardian.com

Removed: article

www.theguardian.com www.theguardian.com



Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the European Championship has coincided with a $4bn fall in the share price of the drinks company.

The Portugal captain is a renowned health fanatic and made it clear what he thinks of the carbonated soft drink. The 36-year-old shifted the bottles of Coca-Cola away from him during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.

Ronaldo followed it by holding up a bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.

Coca-Cola is one of the official sponsors of Euro 2020. The company’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.

A Euro 2020 spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.” Everyone “is entitled to their drink preferences”.

Ronaldo is a pop culture colossus, boasting almost 300 million Instagram followers.

On Tuesday, he scored twice in Portugal’s 3-0 win over Hungary – moving beyond the France great Michel Platini as the record goalscorer at the European Championship finals, with 11.


This article was amended on 16 June 2021 to reflect a correction by the AAP whose earlier report attributed the following quote to Coca-Cola instead of to a Euro 2020 spokesperson: “everyone is entitled to their drink preferences” reflecting different “tastes and needs”.
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adam sandler water GIF
 
StreetsofBeige

StreetsofBeige

Gold Member
Good on him. Good ethics.

Just curious, when an athlete snubs corporate sponsors, does he or the league get fined? Not that he'd care, he's got oodles of money.

When a team wins a championship, they often put on a shirt and cap promoting new gear. Let's say the athlete says fuck it and throws it on the ground? Anything happen to him?
 
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StreetsofBeige

StreetsofBeige

Gold Member
INCUBASE said:
Sport promotes healthy living and to be active

Sponsored by the worst things for healthy living cola McDonald's etc etc

Good to see a sports personality snub the hypocrisy (even if that wasn't his intention)
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Check the NHL partners. Kit Kat, Frosted Flakes, beer, vodka, Dunkin Donuts, Little Ceasers, Pepsi.

On the plus side, they got Bally's Fitness.

Brent Burns (NHL player) has been the face of Kit Kat for years with tv ads too.

NHL Corporate Marketing Partners | NHL.com
 
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Kenpachii

Kenpachii

Member
coca cola commercials are so fucking dumb.

If you are active you drink coca cola. Only sports and active people drink coca cola.

Yet nobody that sports and is active and is healthy drinks that shit. Because it fucks you up entirely.
 
Konnor

Konnor

Member
Good, fuck Coca Cola and other sugarwater trash mass marketed at children and the rest of the population for almost a century now. If you can't advertise tobacco you shouldn't be able to advertise this terrible shit either.
 
DKehoe

DKehoe

Member
zeorhymer said:
It's all marketing. He's got fu money and doesn't need their's anymore.
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Ronaldo is known for being incredibly strict about what he eats

Here's Patrice Evra, a former teammate of his, talking about being invited to Ronaldo's house. One of the things he mentions is that the only drink he had available was water.

"He said: 'Patrice, come over after training'. I went [and] you know I was really tired. At the table there was only salad and plain white chicken so I was like 'okay...', and water, not any juice.

"We started eating and I was thinking some big meat would be coming after that but there was nothing. He had just finished and he stood up and he started playing with a ball, doing some skills and he said: 'Let's do some two touch'.

"I was like 'can I just finish eating?' [Ronaldo replied] 'No, no let's play two-touch'.
Click to expand...
 
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Elpidio Valdés

Elpidio Valdés

Member
I'm not a fan of Cristiano Ronaldo but I have a lot of respect for him, his work ethic is unmatched.

I remember reading an article on Bleacher Report a few years back (just tried to find it but failed) that really opened my eyes as to how hard Cristiano works. The article was actually about a former teammate of his when they were teenagers in Portugal. Supposedly the guy was way better than Ronaldo but he lacked the work ethic so he never became a star. It was a pretty long and in depth article. When you work hard and give it your all good things tend to happen.
 
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Sevenfold

Sevenfold

Member
Totally missed replacing them with two Pepsis to win the Euros right there.
So few people know of the rule but this is the closest we've been in years.
 
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U

Unknown Soldier

Member
The sports media loves to shit on Cristiano Ronaldo for whatever reason and they openly worshipped Lionel Messi when the two were always the top contenders for the Ballon D'or. Then Messi got caught avoiding taxes.

The summary of the summary is that the sports media is a particularly shit arm of the shit media.
 
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N

nbcjr

Member
Elpidio Valdés said:
I'm not a fan of Cristiano Ronaldo but I have a lot of respect for him, his work ethic is unmatched.

I remember reading an article on Bleacher Report a few years back (just tried to find it but failed) that really opened my eyes as to how hard Cristiano works. The article was actually about a former teammate of his when they were teenagers in Portugal. Supposedly the guy was way better than Ronaldo but he lacked the work ethic so he never became a star. It was a pretty long and in depth article. When you work hard and give it your all good things tend to happen.
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Do you have a link?
 
Nester99

Nester99

Member
The GOAT for disrespecting a sponsor is still Brock Lesner At UFC 100.

You can’t see it. But he is also standing on a Bud Light logo in the middle of the ring.

 
Ozzy Onya A2Z

Ozzy Onya A2Z

Member
Coke and sugary drinks should be classified in similar categories to cigarettes. The process behind coke literally addicting you is deliberate and calculated. The sugar cane industry is vicious AF despite the glossy marketing overlay globally.
 
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A

a multicultural team of v

Member
T

TaylorSwiftFan

Member
a multicultural team of v said:
The ignorance and naivety in this thread is actually kind of hilarious and shows that most of you have never met an athlete before.

www.newsweek.com

Why Are Olympians Eating So Much McDonald's in Rio?

Athletes have been eating so much fast food that the chain's Olympic Village location had to impose a 20-item order limit.
www.newsweek.com www.newsweek.com
www.sportsjoe.ie

Nutritionist explains why Usain Bolt's 100 McDonald's nuggets-a-day diet at Beijing Olympics worked

The man is not human...
www.sportsjoe.ie www.sportsjoe.ie
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Bullshit articles if you ask me. I doubt Usain Bolt was actually eating 100 nuggets (that’s close to 5,000 calories). It also says that he didn’t loke eating Chinese food in Beijing. And even he was, I doubt it was in the long or medium term.
The first article is also people living on the olympic village. Not everyone who lives in the village or that are present on the village are athletes. And not all olympic sports require high levels of athleticism.
 
DKehoe

DKehoe

Member
RoboFu said:
Do people even realize coke also sell that water he is drinking?
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The unlabeled bottle? It probably does happen to be one owned by coke because they're the drinks sponsor so that would be what's available to him. But it doesn't have a label on so he has probably removed it. And it's not like he's endorsing that specific type of water. He's just saying to drink water instead of coke.
 
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Bernd Lauert

Bernd Lauert

Banned
FireFistAce said:
Bullshit articles if you ask me. I doubt Usain Bolt was actually eating 100 nuggets (that’s close to 5,000 calories). It also says that he didn’t loke eating Chinese food in Beijing. And even he was, I doubt it was in the long or medium term.
The first article is also people living on the olympic village. Not everyone who lives in the village or that are present on the village are athletes. And not all olympic sports require high levels of athleticism.
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This. 95% of the athletes in the olympic village don't even chase a medal because they have literally zero chance at one. So all they do is party, fuck like rabbits and eat McDonalds all day.
 
Miles708

Miles708

Member
Pol Pot said:
I think the biggest takeaway here is, if some dude shuffling some bottles around causes a four billion dollar devaluation, that particular economic system may have some inherent flaws.
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My thoughts exactly.
Props to Cristiano Ronaldo for the message, but really the market is in constant panic mode lately, and it's only becoming more hysteric as time goes on.
 
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