Some of you are shallow minded AF.
Anime is on a huge upswing around the world thanks to streaming services like Netflix providing Anime on their streaming services to which, during the pandemic and the lockdowns that ensued around the world, helped surge the amount of eyes on the genre.
There's a reason why Demon Slayer movie was huge, and it was due to the perfect concoction of people bored at home and finding themselves watching anime for the first time during this period (among other anime's listed in the services).
Sony, a Japanese company at heart, bought Crunchyroll and wrapped it into a premium service for PSN+ is their move to capture that upswing in the amount of eyes on anime today, hoping to easily tap into that surge with providing a FUCKING HUGE amount of Anime shows/movies through their purchase of the streaming service into their console box.
It's like Netflix, but just anime, and purely exclusive to the console.
It may even help bring more Japanese customers into their PS5 audience numbers, but that is a harder assumption to make.
Whether it pays off is a question of time, but my money is that it definitely pays off in the
long run as undoubtedly anime is getting more and more popular as it slowly becomes the equivalent as watching a Sunday morning cartoon and less questioned when someone watches it.