CEO targets are based on corporation business targets. Here, GamePass annual business growth target (chosen by Microsoft themselves) was 48 %. This was the internal realistic target according to MS. It was missed, real growth was "only" 37%.
It may be due to components shortage limiting Xbox sales though (and MS not being able to evaluate those shortages properly, which is fine), so no reason to worry just yet. But there's no reason to think it's a sweeping success either when it just missed its latest growth target.
Everything about console (or even PC GPU) sales must be evaluated AFTER shortages end anyway. Right now, it makes zero sense, there should be no sales thread of any kind, half of the products aren't on shelves. Whatever is on shelves obviously sells the most.