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[DeepEnigma]

Phil Spencer: Game Pass leads to more game sales

This past weekend's X018 event was, arguably, a two-hour long advertisement for Game Pass, and given what Microsoft gam…

www.gamesindustry.biz

Edit:

 

[Kokoloko85]

Anyone that thought any different was either lying or dumb

 

[Thief1987]

Anyone that thought any different was either lying or dumb

But Phil Spencer said...

 

[Doom85]

 

[Kokoloko85]

But Phil Spencer said...

and his ”ambassadors” and employees spread it

 

[onQ123]

Anyone that thought any different was either lying or dumb

A lot of people didn't think so

https://www.neogaf.com/threads/game...ox-scarlett-or-will-they-wait-it-out.1508392/

 

[envyzeal]

 

[Kokoloko85]

A lot of people didn't think so

https://www.neogaf.com/threads/game...ox-scarlett-or-will-they-wait-it-out.1508392/

They are 1 of the 2

 

[Baki]

Anyone that thought any different was either lying or dumb

Yup. Eventually MS is going to increase the price of GP and at some point it won't be the "best deal" in gaming, but you'll be too locked in to make a choice.

I can see GP going for $30/month at some point. $20 is certainly on the horizon within the next 2-3 years.

 

[solidus12]

What a day man. I’m loving it.

 

[MasterCornholio]

Well yes that's always going to happen. Some people that used to buy those games won't if they are included in a sub service. Doesn't make sense to buy 1st party titles if they are available on a sub that you own. Once you get rid of the sub or those titles get taken off then I can see those people buying those games.

I think it's rare that someone will try a game with gamepass and then reward the devs by buying it.

 

[Tg89]

No shit.

Game Pass is riding on good will right now because it's still relatively cheap and they're spending $ on games to acquire customers. We all know what happens 5-10 years down the line, just look at Netflix. Once they hit that critical mass of subs the focus shifts to getting the most profit.

 

[Tommi84]

Nah, not really. Anyone thinking otherwise is just lying to him/herself

 

[Heisenberg007]

Interesting quote from Phil Spencer:

When you put a game like Forza Horizon 4 on Game Pass, you instantly have more players of the game, which is actually leading to more sales of the game," he said.

"Some people have questioned that, but when State of Decay 2 launched, you saw if you looked in the US at the NPD you saw this game selling really well the month it launched on GamePass."

 

[Pelta88]

But Phil Spencer said...

and his ”ambassadors” and employees spread it

/Thread

 

[azertydu91]

A lot of people didn't think so

https://www.neogaf.com/threads/game...ox-scarlett-or-will-they-wait-it-out.1508392/

Why not both?

 

[NikuNashi]

But Phil Spencer said...

Anyone that thought any different was either lying or dumb

Take your pick.

 

[Magic Carpet]

I have not bought a Microsoft game since I started subscribing to gamepass so that checks out.
I have however bought several 3rd party games that were leaving gamepass.
Not many though.

 

[Topher]

It is almost as if Microsoft is willing to say anything to get this deal done.

 

[ChorizoPicozo]

there is a other screenshot more important that you should add.

 

[Beechos]

Isnt this obvious? This is why the sony setup is the more logical way. 1 party games see retail 1st and eventually make it to ps premium after they are old and discounted a year or 2 after release.



Ms has to do it their way to try to gain marketshare with day 1st party on gamepass.

 

[ACESHIGH]

I bought quite a few games I played on game pass. Gamepass on PC it's a different animal. It's really useful just to try how well games will run. I've dodged many stinkers (either in quality or PC performance) thanks to the service

 

[Benniewise de Clown]

Isnt this obvious? This is why the sony setup is the more logical way. 1 party games see retail 1st and eventually make it to ps premium after they are old and discounted a year or 2 after release.



Ms has to do it their way to try to gain marketshare with day 1st party on gamepass.

Basically, MS is so desperate they are digging their own grave.

Who could've seen this coming? /s

 

[jm89]

The receipts are coming out phil, and maths ain't mathing.

 

[DeepEnigma]

Past marching order narratives are crumbling.

 

[NickFire]

I bought quite a few games I played on game pass. Gamepass on PC it's a different animal. It's really useful just to try how well games will run. I've dodged many stinkers thanks to the service

Post that on Twitter in response to one of the AstroTurfers rants. You might see it on a billboard tomorrow.

 

[DaleinCalgary]

Well duh

 

[XXL]

 

[Crispy Gamer]

More concerning was "journalists" spreading those talking points it never made any sense to me I remember being on the other site at the time just thinking it was total bs but most people bought it shrugs...

 

[feynoob]

It is almost as if Microsoft is willing to say anything to get this deal done.

It could backfire on them.
They will undermine the competition by putting it on gamepass, which is cannibalizing their sales.

 

[MasterCornholio]

It is almost as if Microsoft is willing to say anything to get this deal done.

Yes it is really strange. They risk tarnishing their brand even more due to this.

Makes me wonder what they feel the consequences are if they don't get ABK.

I saw what they said to the regulation bodies but I'm wondering if they are holding back something.

 

[TheAmazingSpiderMan]

Lol some folks will see no concern with this

 

[DeepEnigma]

It could backfire on them.
They will undermine the competition by putting it on gamepass, which is cannibalizing their sales.

Which is not good for the industry and what many of us have said when we used the phrase, "race to the bottom."

They are trying to loss-lead the industry in a war of attrition so they're the only ones who can afford to stand on top by the backing of their parent company.

 

[TheDreadLord]

Why would it be any different from like music and video streaming?

 

[Banjo64]

 

[Dane]

No shit, they will buy the other games and DLC related from the one in the gamepass instead, and when said title leaves the service.

 

[ChorizoPicozo]

pretty obvious that Game Pass was a desperate move.

 

[Pelta88]

So basically XBOX has known that Game Pass hurts game sales on both the front loaded sales and back end.

But did all that false flagging because they were trying to build a false narrative of success? I don't think Microsoft thought through what they were doing. I'm not sure these insights into their XBOX business being made public, was a great decision.

 

[envyzeal]

Why would it be any different from like music and video streaming?

Because Uncle Phil is such a great guy ans he's a real gamer! He would never do anything that could harm the industry in any way.

 

[Dick Jones]

MS shareholders must be raging hearing the MAUs and Gamepass knowledge. I think some devs will be hesitant with Gamepass if the 7x times sales thing is horseshit

 

[rickybooby87]

So basically XBOX has known that Game Pass hurts game sales on both the front loaded sales and back end.

But did all that false flagging because they were trying to build a false narrative of success? I don't think Microsoft thought through what they were doing. I'm not sure these insights into their XBOX business being made public, was a great decision.

It's the tried and true loss leader strategy, shovel enough marketing and money at it until the venture turns a healthy profit.

 

[93xfan]

Well yes that's always going to happen. Some people that used to buy those games won't if they are included in a sub service. Doesn't make sense to buy 1st party titles if they are available on a sub that you own. Once you get rid of the sub or those titles get taken off then I can see those people buying those games.

I think it's rare that someone will try a game with gamepass and then reward the devs by buying it.

Silksong may be my first.

Also, definitely bought The Messenger, Jedi:Fallen Order, Streets of Rage 4 and some other games due to Gamepass.

 

[alphachino]

The whole business model is fundamentally flawed. Why give away something for free when otherwise your customers are forced to pay?

They are actively destroying their own business now in order to gouge the living daylights out of you later.

 

[Elios83]

Past marching order narratives are crumbling.

Every other scenario was just against logic....but they had to cultivate the bullshit on twitter to foster their fanbase.
Now it would be interesting to see if they were forced to disclose how sustainable and profitable gamepass has been for them in these years.

 

[feynoob]

Which is not good for the industry and what many of us have said when we used the phrase, "race to the bottom."

They are trying to loss-lead the industry in a war of attrition so they're the only ones who can afford to stand on top by the backing of their parent company.

They are trying to hit that sweet spot of 40+m userbase.
Once they hit that, the sub money would generate alot of money, more than what their first party makes.

 

[poppabk]

Relative to what?

 

[Hobbygaming]

 

[ACESHIGH]

They just want to make themselves look bad so that the deal moves forward. Next thing you know nadella will say that he works as an Uber driver as aside gig to make ends meet.

Sony is also doing the same. Both companies want to look like mom and pop stores to the regulators to get the outcome they want.

 

[Hobbygaming]

Interesting quote from Phil Spencer:

 

[MasterCornholio]

Silksong may be my first.

Also, definitely bought The Messenger, Jedi:Fallen Order, Streets of Rage 4 and some other games due to Gamepass.

Well I did say it was rare. I didn't say it doesn't happen. But I wouldn't rely on that to convince people that it helps a ton with sales.