I've known about the game for about 2 years but only revealed it in October, 2011. If I wanted to really milk it, then for the 6 months leading up to when the game was finally shown in full, I could have gradually let out the first batch of characters, stages, details, etc.
Instead, I gave a whole lot, all at once to please the fans and get people excited. It was also at a time where I wasn't told to "not" put anything up, so I did it all for the fans.
I decided to let SuperBot have Big Daddy for E3 because I know they worked hard on it and deserve as a studio to have some "first" on their own game.
Remember, I try to be respectful of the developer, my source, and all of you. Anyways, the reason for my hints being increasingly more cryptic is because of establishing a relationship with Omar and his team at E3 and agreeing to not say too much to the point that they have no surprises themselves left.
Could I tell you everything now? Yes. Would my source in particular be upset? No, as long as I put up the news when given permission to. (That has always been the agreement). Would all of you love to hear the last 1st and 3rd party characters? I guarantee you would. But would SuperBot be hurt? Yes. There are company's stocks to consider, press events that have time and money put into them, and not to mention just being mindful of when they would like to announce things.
Would I get in trouble? No I wouldn't. But as a man and not a journalist, I'm doing things the way I am to please everyone. Journalist Paul still does have fun wow'ing the Internet but there's more to it than hits and fame. It's just how I handle things.
That being said, a couple pages back, I DID reveal one more character right here in these forums...last night in fact!