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Three new U.S. Wii U commercials
- Thread starter axisofweevils
- Start date
cosmicblizzard
Banned
It's still not really "good" though. Just better than no marketing at all. If we get something on par with Kevin Butler, then the marketing complaint will hold no water at all.
Family fun approach? Don't like it. I mean yes, the pad is a big focus and all that, but they need to focus on the games. Then again when we get more "game"y games they might have some better ads for those.
But then I remember the awkward Metroid Prime 3 commercial with the dude flying behind the couch.
But then I remember the awkward Metroid Prime 3 commercial with the dude flying behind the couch.
Busta SMurk
Member
OK.
I feel that, although I'm sure they could have done a better job in general, they make it more clear that this is a NEW Nintendo system/it's an UPGRADE from the Wii.
So, if that was their goal, they have done a good (read better) job this time around.
I feel that, although I'm sure they could have done a better job in general, they make it more clear that this is a NEW Nintendo system/it's an UPGRADE from the Wii.
So, if that was their goal, they have done a good (read better) job this time around.
IHaveCandy
Banned
I'm not letting this go, guys. The mom said the Wii U is important for her kids to have for their childhood.
having a family member basically say "we had the old Wii and his friend had the new WiiU and we saw it and were like WOW we gotta upgrade" is kinda what they should have done since the beggining
if im a mid-class american parent looking for something to buy for my kids this ad probably works just fine
Aquamarine
Member
I'm not sure Kevin Butler was very effective for appealing to potential new owners / casuals....those ads were more catered for the existing hardcore consumer base.
StreetsAhead
Member
I mean, we laugh, but there are plenty of families who are desperate for the kind of family interaction that is shown off in the ads. If they can sell the console on good family fun, it might help. My mum bought a PS2 and Singstar back in the day purely because she thought we needed to have more time together.
Not really. You don't have to be a marketing major to see these aren't great. For example, t's all tell-me, no show me. Instead of showing off some games, they're trying to show as little of the product as possible and using customer testimonials as filler.
Flame Lord
Member
"I think for me how much better the graphics are..."
*shows NSMBU*
lol, pretty bad overall. Then again the "real family/people" ads usually are.
*shows NSMBU*
lol, pretty bad overall. Then again the "real family/people" ads usually are.
Black Door
Banned
As in you just sold your WiiU and are coming back from the post office
Aquamarine
Member
SolarPowered
Member
Nintendo is obsessed with controllers.
these ads are made for families. look like they'd be pretty effective imo. good step up from that old trash
ya. promoting family interaction is huge.
ya. promoting family interaction is huge.
Sorcerer Supreme
Member
They should have dropped the "Wii" name when they had the chance.
there's plenty of game specific ads out there and they clearly show NSMBU here and how it works with the gamepad
I mean this ad targets a pretty specific audience and it's clear on what it sets out to do
it complements other ads/game ads
These ads seem to be for parents and kids who still play on the Wii(along with informing anyone watching that the Wii U is a new console) so while it sounds stupid to us it might sound better to them.
No. I think you underestimate customers.
This is so inoffensive and unexciting -- customers will just tune it out. I guess it fits Nintendo these days, though.
I'm convinced: http://youtu.be/-GSt9n_UPa8?t=23s
Like the hat?
Banned
Mom in the top one is super cute
cosmicblizzard
Banned
Yeah, I guess so. I suppose how "good" a marketing campaign is is completely subjective. Also have to take into account Gaf is not the mass market.
We'll see if it's effective or not. It does try to alleviate the confusion between Wii and Wii U, which I'd say was one of the biggest problem with their marketing. Just show it in the right places and it might do something.
Someone GIF that kid!
Dark_AnNiaLatOr
Member
"I can play with my wife"
Japanese does good commercials, this appeals to both core and casuals.
http://www.youtube.com/watch?v=YyT1AC5PiGM
But than again these commercials were focused on the family, friendly appeal.
We should get really used to them this gen, from all 3.
http://www.youtube.com/watch?v=YyT1AC5PiGM
But than again these commercials were focused on the family, friendly appeal.
We should get really used to them this gen, from all 3.
IHaveCandy
Banned
Important. So much strikes me the wrong way about that word choice.
RibbedHero
Member
Yeah, I cringed at that.
Dead Man Typing
Member
Man, the Wii really could sell itself. Such a simple and brilliant concept. It was impossible to get the marketing wrong.
Wii U is the opposite, impossible to get across in 30 seconds. I don't know how any advert could do it. Clearly Nintendo don't know either.
Show it as an HD Wii and then talk about the Gamepad.... or something. I still don't know.
Did they really emphasize why someone would want to upgrade? They did have reactions, but didn't really show why one should, considering it would cost $300-$350, it would cost a lot to upgrade.
Did they really show the new console properly? They emphasized the controller again and not really indicating the upgrade isn't just a new controller.
CrunchinJelly
formerly cjelly
"It's so different."
*shows screen playing NSMB*
*shows screen playing NSMB*
Yep. Actually laughed out loud. So pathetic.
Because the Wii U is more detailed, they got to show off it's an HD console, using games that look better than PS3/360 also helps, and they got to show off the Gamepad.
Versus Wii where it was pretty easy to tell what it can do.
The Bookerman
Member
That's an infomercial.... Ughhh. Do better than this nintendo.
We're talking about these commercials though. These ads are garbage, at least from a marketing standpoint. These aren't the ads that will move consoles like "Wii would like to play." This is just a transitional move to give the marketing department something to do until they start giving people (kids included; who their target market is) reasons to be excited.
At best it's defensive marketing. It's trying to show people it's a different console, and it's going over the basics. In theory it could help in the long run when they have games to show, and the real marketing and advertising campaigns kick up though, but not very much.
Plinko
Wildcard berths that can't beat teams without a winning record should have homefield advantage
The moment Nintendo had the Nintendoland group multiplayer debacle at E3 I knew marketing would be extremely difficult.
If you can't get the idea across to a viewer in 30-60 seconds, it's going to be tough,
If you can't get the idea across to a viewer in 30-60 seconds, it's going to be tough,
Justzisguyukno
Member
I see they are letting people know the Wii U isn't the Wii at least...
chaosblade
Unconfirmed Member
How do you emphasize "the console?"
The thing hardly looks different than the Wii. If you want to show a physical difference the controller is the most different thing about it. That just goes back to the initial design, and it is a problem, but the marketing people have to work with what they have.
The thing hardly looks different than the Wii. If you want to show a physical difference the controller is the most different thing about it. That just goes back to the initial design, and it is a problem, but the marketing people have to work with what they have.
I'm interested to see what Nintendo does when they try more hardcore ads for people who find these ads dumb or unappealing.
They probably used "important" because its a powerful word.
In the days of smart phones and tablets I'm sure people know what it means to upgrade especially when the ads try to pound in that its a new console
They probably used "important" because its a powerful word.