"It's much more different than the Wii."
"I didn't realize how different it actually is."
Problem solved, stop complaining about "marketing."
"It's much more different than the Wii."
"I didn't realize how different it actually is."
Problem solved, stop complaining about "marketing."
I don't even know if this is the case.
It's still not really "good" though. Just better than no marketing at all. If we get something on par with Kevin Butler, then the marketing complaint will hold no water at all.
also these ads are obviously bad for us but they're probably effective
Sold. Be right back.
"upgrade" is probably the worst term they could use, and they think this messaging is going to make it not look like an add-on?
Nintendo is obsessed with controllers.Lmao @ "upgrading" in bright yellow.
At least they're emphasizing harder it's a new system. And yet they still keep showing only the gamepad.
I mean, we laugh, but there are plenty of families who are desperate for the kind of family interaction that is shown off in the ads. If they can sell the console on good family fun, it might help. My mum bought a PS2 and Singstar back in the day purely because she thought we needed to have more time together.
Not really. You don't have to be a marketing major to see these aren't great. For example, t's all tell-me, no show me. Instead of showing off some games, they're trying to show as little of the product as possible and using customer testimonials as filler.
I'm not letting this go, guys. The mom said the Wii U is important for her kids to have for their childhood.
No. I think you underestimate customers.also these ads are obviously bad for us but I bet they're effective
I'm not sure Kevin Butler was very effective for appealing to potential new owners / casuals....those ads were more catered for the existing hardcore consumer base.
I'm convinced: http://youtu.be/-GSt9n_UPa8?t=23s
Important. So much strikes me the wrong way about that word choice.These ads seem to be for parents and kids who still play on the Wii(along with informing anyone watching that the Wii U is a new console) so while it sounds stupid to us it might sound better to them.
"I think for me how much better the graphics are..."
*shows NSMBU*
lol, pretty bad overall. Then again the "real family/people" ads usually are.
Nintendo needs their old marketing team and make stuff like this.
http://www.youtube.com/watch?v=tQC5JyM4KHA
having a family member basically say "we had the old Wii and his friend had the new WiiU and we saw it and were like WOW we gotta upgrade" is kinda what they should have done since the beggining
if im a mid-class american parent looking for something to buy for my kids this ad probably works just fine
Yep. Actually laughed out loud. So pathetic.All I could do was laugh at the end quote of the first commercial.
Man, the Wii really could sell itself. Such a simple and brilliant concept. It was impossible to get the marketing wrong.
Wii U is the opposite, impossible to get across in 30 seconds. I don't know how any advert could do it. Clearly Nintendo don't know either.
Show it as an HD Wii and then talk about the Gamepad.... or something. I still don't know.
there's plenty of game specific ads out there and they clearly show NSMBU here and how it works with the gamepad
I mean this ad targets a pretty specific audience and it's clear on what it sets out to do
it complements other ads/game ads
In the days of smart phones and tablets I'm sure people know what it means to upgrade especially when the ads try to pound in that its a new console"upgrade" is probably the worst term they could use, and they think this messaging is going to make it not look like an add-on?
Important. So much strikes me the wrong way about that word choice.
"upgrade" is probably the worst term they could use, and they think this messaging is going to make it not look like an add-on?