• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Iwata: “Nintendo is not good at competing,” so must offer something different

LiquidMetal14

hide your water-based mammals
How is this attitude damning? It perfectly makes sense. They are good at some things, and bad at others, and they play to their strenghts. Its as simple as that. They were never a powerhouse in competing in the console space, but always found blue odeans for themselves and surprised people with new ideas.

When you go from Wii success to the bottom of the food chain then it says a lot about the current structure and thinking at Nintendo. It's not all good so I hope you can accept their ineptitude.
 
That's bullcrap. They competed against Sega with the NES and SNES. It seems like ever since they got their butts handed to them during the N64 years, they're too afraid to even TRY and compete.

That's probably because that was before the era of subsidized consoles. You know, when you made money on the console you sold.
 

FyreWulff

Member
MS and Sony are who you look to for what you'll play.

Nintendo is who you look to for how you'll play.

Their culture and setup is still very much "toy company". People wanting them to stop being Nintendo would be a loss for this industry.
 

ksamedi

Member
When you go from Wii success to the bottom of the food chain then it says a lot about the current structure and thinking at Nintendo. It's not all good so I hope you can accept their ineptitude.

Yeah well they never had such a challenge in the console space before and the Wii is by far their most sucessfull console, but shit happens. I still think the Wii U will find some success.
 

pestul

Member
I love Nintendo for being different.. but I have to call bs on this one Iwata. If Wii U was very close in power to what their competitors were offering and at a reasonable price, I think the support would be there, not only from loyal fans but also 3rd party developers. :S
 

royalan

Member
They could, they just don't want to. They have plenty of cash. But they are one of the most conservative companies in the world, which is an odd position for an entertainment/tech company to be in.

Exactly.

Whenever these discussions come up you always have to deal with these boogymen Nintendo fans concoct as reasons for why Nintendo "just can't" compete. Competing doesn't mean throwing the most expensive tech into a box and tossing the most money into a marketing campaign. Competing is putting smart, relevant tech into a box at a price the public will notice. Competing is researching the market you're trying to make money off of and making games they actually want to buy. Competing is being passionate about and aggressive with the product you're trying to sell.

So far, with the Wii U, Nintendo hasn't done any of this. And it's not because they "can't." Honestly, that quote just sounds like an excuse on Iwata's part for why Nintendo's seemingly thrown in the towel but still wants your money.
 

Usobuko

Banned
Competing with the the other two also means Nintendo has to offer 'timed-exclusive' or 'content exclusive' for third party games. As a multi-consoles owner, I rather they spent those money developing new games or something.
 

Oersted

Member
The initial success of the Wii validated the blue ocean strategy and guaranteed that they were going to try it again, which has led to 30k per month sales. They need a whole new leadership team that is not personally ingrained with that mindset.

With that mindset, how do you explain Vita and what kind of consequences should follow? Srsly interested.
 

NolbertoS

Member
Problem with that thinking is that sooner or later, your competitors will mimic your strategy and software and then you'll be using tons of R & D costs to stay competitive. I know nintendo has alot of cash reserves to burn, but sooner or later there market segment will disappear as Tablets, smartphones and other high tech gadgets take over a console for providing "entertainment"
 

antonz

Member
I love Nintendo for being different.. but I have to call bs on this one Iwata. If Wii U was very close in power to what their competitors were offering and at a reasonable price, I think the support would be there, not only from loyal fans but also 3rd party developers. :S

Gamecube says Hi
 

hoos30

Member
Do you know how large Sony and Microsoft are in comparison to Nintendo? If Microsoft and Sony had to survive on the profits from their gaming divisions, Nintendo would have been sifting through their ashes in 2008.

Neither Sony or Microsoft pour all of their other profits into their gaming divisions. Nintendo would be more than capable of competing if they were willing to. For good and for bad, their "toy" mentality has locked them into a shrinking sliver of the marketplace.
 

wsippel

Banned
The initial success of the Wii validated the blue ocean strategy and guaranteed that they were going to try it again, which has led to 30k per month sales. They need a whole new leadership team that is not personally ingrained with that mindset.
Their current leadership team is responsible for the massive success they had with the Wii and DS, and the one that managed to turn the 3DS around and stay competitive against smartphones, something most of the industry considered impossible. There's evidently nothing wrong with the team or its mindset - a single dud doesn't change that. Nobody gets it right 100% of the time.
 

LiquidMetal14

hide your water-based mammals
Yeah well they never had such a challenge in the console space before and the Wii is by far their most sucessfull console, but shit happens. I still think the Wii U will find some success.

I think it will too but in hindsight we can all see what happened with even Wii. I've never seen a worse "winner" of a console generation. Wii never deserved the success it had but it tapped into the casual market and was soaring for a while but in the meantime had the worse SW lineup compared to 360/PS3. This is ever so evident now in this year when the Wii continues to be a door stop as it has for years.

Nintendo caught lightning in a bottle and you can't fault them but the Wii was terrible compared to the sales it was amassing. I was stuck buying maybe 1 full price day 1 game a year and then it just stopped because of the lack of interesting games compared to PC/PS3/360.
 

hoos30

Member
With that mindset, how do you explain Vita and what kind of consequences should follow? Srsly interested.

The iPhone happened to Vita.

Sony's portables have always been great kit, but Apple and Samsung have taken their market away. There was probably nothing Sony could have done to prevent that.
 

Htown

STOP SHITTING ON MY MOTHER'S HEADSTONE
This statement really aught to be the nail in Iwata's coffin.

On what planet does Iwata think it's acceptable to nurture a phobia of competition? In what industry would that be a successful strategy?

Every single industry on the planet?

In what industry would a business not try to differentiate themselves from the competition? Every company does it to some extent.
 

Brera

Banned
Thats bullshit.

The NES was similar to every other console.

So was the SNES.

So was the N64 bar carts

So was the GC bar the shit control pad.

This loser attitude only came about with the Wii and Iwata's rise.

Nintendo need to lose him quick time! He's sending Nintendo to their doom starting with the WiiU...probably the most pathetic console they've released since the Virtual Boy!
 

Majukun

Member
The problem is even if they offered the wiiu that was as powerful as the ps4 with their unique controller for $400 and took a loss on it tons of 3rd party developers would still skip them over out of principal that's it's "Nintendo and only Nintendo games sell"

if that was true,nintendo should just retire and move to third party
but seeing as we never had a nintendo console with enough installed base and enough power since the super nintendo,i think it's worth a try to offer a complete package once in a while...it's not like nintendo lacks the money after the wii.

by not competing this gen they just assured failure for themselves,nothing else.
 

LAA

Member
I think stuff like this is what makes Nintendo shine, but yeah, do these things ON TOP of a standard model. I know it may be easier said than done, but I'm in the mindset I.l'm not bothering with Nintendo next time if they can't add standard features.
Don't get me wrong, I'm not saying I don't want them to add anything innovative, I think that ideal is at the core of what Nintendo is, I just want MORE!!! Ha ha
 

The_Lump

Banned
A tablet is not something new.

Having a tablet screen on the primary controller for a console is, however.

Exactly.

Whenever these discussions come up you always have to deal with these boogymen Nintendo fans concoct as reasons for why Nintendo "just can't" compete. Competing doesn't mean throwing the most expensive tech into a box and tossing the most money into a marketing campaign. Competing is putting smart, relevant tech into a box at a price the public will notice. Competing is researching the market you're trying to make money off of and making games they actually want to buy. Competing is being passionate about and aggressive with the product you're trying to sell.

So far, with the Wii U, Nintendo hasn't done any of this. And it's not because they "can't." Honestly, that quote just sounds like an excuse on Iwata's part for why Nintendo's seemingly thrown in the towel but still wants your money.


When you go for uniqueness/gimmicks and it works spectacularly well three times in a row (3DS price error aside), then why wouldn't they try that approach again? It's easy to be captain hindsight, but when WiiU began development, there was no reason for Nintendo to not believe it would work again.
 

LiquidMetal14

hide your water-based mammals
So far, with the Wii U, Nintendo hasn't done any of this. And it's not because they "can't." Honestly, that quote just sounds like an excuse on Iwata's part for why Nintendo's seemingly thrown in the towel but still wants your money.

Which is why they don't deserve your money or mine. Not with that view and the practice has certainly followed the preaching with Nintendo and their lackluster WiiU.
 

Htown

STOP SHITTING ON MY MOTHER'S HEADSTONE
I think it will too but in hindsight we can all see what happened with even Wii. I've never seen a worse "winner" of a console generation. Wii never deserved the success it had but it tapped into the casual market and was soaring for a while but in the meantime had the worse SW lineup compared to 360/PS3. This is ever so evident now in this year when the Wii continues to be a door stop as it has for years.

Nintendo caught lightning in a bottle and you can't fault them but the Wii was terrible compared to the sales it was amassing. I was stuck buying maybe 1 full price day 1 game a year and then it just stopped because of the lack of interesting games compared to PC/PS3/360.

The Wii was absolutely fine until Nintendo stopped supporting it.
 

Brera

Banned
Nintendo can't compete because it can't do the whole selling at a massive loss thing. Not because they don't have the brain power to just shove more video cards into it.
The way they designed the Wii U (USB ports aside) shows that they could design a powerful console, they just can't afford to BUILD one. And sell it for anything that anyone would feel was a fair price.
They don't do multimedia and "Nintendo Network GOLD" sort of shit so they can't subsidize it as heavily, and, as seen with the Gamecube, even with the right amount of power 3rd parties tell them to fuck off.

So no, they really just can't. Simple as that.

Are you telling me Nintendo couldn't produce a powerful console at £350? That's the same price as the PS4!
 

FyreWulff

Member
I love Nintendo for being different.. but I have to call bs on this one Iwata. If Wii U was very close in power to what their competitors were offering and at a reasonable price, I think the support would be there, not only from loyal fans but also 3rd party developers. :S

I've been hearing "if only ___, 3rd party developers would support it" since the N64 days.

And now apparently taking one L after they took 3 Ls in a row means doomdays for the company. And entirely depends on pretending the 3DS doesn't exist.
 

The Technomancer

card-carrying scientician
Gamecube says Hi

Yeah, lets look at this from a chronological perspective:

-Gamecube is a technically competitive "core" console. Sells the worst of its generation

-Wii is a gimmick-driven underpowered blue ocean console. A smashing, ridiculous, success.

Now you can argue (and I will) that the particular gimmick that they chose to explore with the WiiU may be poorly thought out, or that they didn't have a coherent marketing strategy, or any number of other reasons for its current failure. But what I don't get is why anyone would look at the history of their last two consoles and think that at an executive level anyone was going to go "yeah that completely different approach with the Wii was an amazing success, but lets go back to that old strategy, that worked out so well"
 

LiquidMetal14

hide your water-based mammals
The Wii was absolutely fine until Nintendo stopped supporting it.

I bought a few Nintendo games but as I said, this SW drought of interesting titles happened and I lost interest. Sales finally started reflecting the ineptitude around 2-3 years ago when the buck stopped and people realized they weren't getting the best gaming experience on Wii.
 
This quote proves that Iwata is not the right kind of man to run a multi billion dollar company that sells products globally.

Nintendo can't compete? What a load of crap.
 

VariantX

Member
Exactly.

Whenever these discussions come up you always have to deal with these boogymen Nintendo fans concoct as reasons for why Nintendo "just can't" compete. Competing doesn't mean throwing the most expensive tech into a box and tossing the most money into a marketing campaign. Competing is putting smart, relevant tech into a box at a price the public will notice. Competing is researching the market you're trying to make money off of and making games they actually want to buy. Competing is being passionate about and aggressive with the product you're trying to sell.

So far, with the Wii U, Nintendo hasn't done any of this. And it's not because they "can't." Honestly, that quote just sounds like an excuse on Iwata's part for why Nintendo's seemingly thrown in the towel but still wants your money.

Feels exactly like more excuses to me. Theres stuff they could do right now and they seem to be as molasses at like fixing their account system issues to bring their products inline with everything else. They would be in better shape if they'd at least do the things that are reasonable for them to do.
 

Fabrik

Banned
It's crazy the number of people who think that Nintendo should follow Sony and MS in the power race when it'll only cost them more with still no 3rd party efforts. At this point, Nintendo would need to give up their licensing fees, market their games for them and give them a blowjob. Moreover, the biggest divide is where all 3rd party wants to go (AAAA cinematic epic gaming) VS Nintendo (Friendly games for the whole family).
 

Heyt

Banned
Get your company better at competing and them do something different, Iwata. I can guarantee you will dominate the market if you do that.
 

Data West

coaches in the WNBA
They funded and published Platinum's unique new IP. Why does it need to be developed in-house for it to count?

Because that's how developers and publishers work?
Sony funded Last of Us but all praise goes directly to Naughty Dog
Hell, LA Noire was funded by Rockstar but no one on here gave Rockstar credit until people decided it was a bad game.
 

The_Lump

Banned
Are you telling me Nintendo couldn't produce a powerful console at £350? That's the same price as the PS4!

Of course they could. It just wouldn't compete without something setting it apart from the others. You saw the GameCube, right?
 

Atram

Member
Exactly.

Whenever these discussions come up you always have to deal with these boogymen Nintendo fans concoct as reasons for why Nintendo "just can't" compete. Competing doesn't mean throwing the most expensive tech into a box and tossing the most money into a marketing campaign. Competing is putting smart, relevant tech into a box at a price the public will notice. Competing is researching the market you're trying to make money off of and making games they actually want to buy. Competing is being passionate about and aggressive with the product you're trying to sell.

So far, with the Wii U, Nintendo hasn't done any of this. And it's not because they "can't." Honestly, that quote just sounds like an excuse on Iwata's part for why Nintendo's seemingly thrown in the towel but still wants your money.


Here is the Problem, your statement shows: Sony have done everything right with the Vita. Perfect Market research, perfect everything, but the markt don´t accept it.

We do not need a third MS/SONY, so Nintendo has his own needs to find his spot and that Place will never be a copy & paste of Sony & MS.
 

Htown

STOP SHITTING ON MY MOTHER'S HEADSTONE
I bought a few Nintendo games but as I said, this SW drought of interesting titles happened and I lost interest. Sales finally started reflecting the ineptitude around 2-3 years ago when the buck stopped and people realized they weren't getting the best gaming experience on Wii.

You mean 2-3 years ago, when Nintendo stopped supporting the Wii?
 

royalan

Member
Their current leadership team is responsible for the massive success they had with the Wii and DS, and the one that managed to turn the 3DS around and stay competitive against smartphones, something most of the industry considered impossible. There's evidently nothing wrong with the team or its mindset - a single dud doesn't change that. Nobody gets it right 100% of the time.

You mean two duds. Two massive duds. You don't get to sweep 3DS' disastrous launch under the rug here, especially since what they had to do to save it severely undercut their profit projections and likely lead to the situation they're in now with being unable to properly support the Wii U (i.e. Nintendo's biggest failure in their history as a gaming company).

So there is something wrong with the mindset of Nintendo's current leadership. Absolutely wrong. And not just because of where it's landed them this gen, but because it's hard to see how they're going to come back with such a conservative, backward-thinking mentality. The latter is the damning thing.

Here is the Problem, your statement shows: Sony have done everything right with the Vita. Perfect Market research, perfect everything, but the markt don´t accept it.

We do not need a third MS/SONY, so Nintendo has his own needs to find his spot and that Place will never be a copy & paste of Sony & MS.

While I'm not disagreeing with you in principal, I don't think Sony did everything right with the Vita. Saying Sony did "everything right" would be like saying Sony created this perfect product that makes everyone's lives better in a quantifiable way and people didn't buy it "just because."

The Vita is very much a flawed product, and it's biggest flaw is price. Vita (and the original 3DS launch price) serve as undeniable proof that 250+ is simply more than what the average person is willing to spend on what is perceived to be "just a portable gaming device."
 

braves01

Banned
I'm surprised people find it that outrageous Nintendo doesn't want to compete head-on against either Sony or Microsoft, especially after it worked so well with Wii.

Thats bullshit.

The NES was similar to every other console.

So was the SNES.

So was the N64 bar carts

So was the GC bar the shit control pad.

This loser attitude only came about with the Wii and Iwata's rise.

Nintendo need to lose him quick time! He's sending Nintendo to their doom starting with the WiiU...probably the most pathetic console they've released since the Virtual Boy!

You best watch your tongue.
 

Piers

Member
"Nintendo does not compete!" to "We're not good at competing" is quite a jump.
I don't want to see Nintendo resort to making peripherals (Even if a huge success) for Microsoft/Sony consoles but alas.
 
Top Bottom