Maybe I've been in the advertising business too long, but this complaint seriously BAFFLES me.
You can say a lot about the ad, but you can't
honestly say it was "pointless."
It hit some really hard points, and hit them quite hard:
1) The experience of having fun gaming with a friend. Long the competition's biggest advantage, this commercial goes right after the idea that has made XBL so popular.
2) The games. ESO, DriveClub, Killzone are pretty clearly represented as fun games you'll want to play with your friends. You have a variety of experiences to choose from.
3) The Tag Line. "Greatness Awaits" is going to be a huge Part of the brand identity going forward.
4) The product. PS4. (obviously)
5) The launch date. The put it right there on the screen.
So that's five massive points being presented in the ad, in a fairly concise, yet fun fashion. The point of playing with friends and trying to show the concept of "fun" is the most complex messaging challenge for the advertisers here--"we've got the multiplayer gaming experiences you want, and it's fun"--and it's presented well, with style and humor, and the tag line and launch date info "puts a bow on it" at the end.