The second thing on the Design board is the must have 8GB ram, which gave them 2 potential solutions:
Unified 8GB DDR3 Ram.
Split ram pool 4GB DDR3 and 4GB GDDR5.
The second solution is not great because a) it costs more to have GDDR than DDR and we already know, they must be making a profit on day one as well as having Kinect and the audio block, also as shown by the PS3 a split memory architecture can be difficult.
Having unified RAM seems like the obvious design choice, and Cerny has said that was the number 1 request from devs when planning the PS4.
But if you know your OS is going to reserve a significant chunk that will never be available to games, why didn't the Xbone go for split RAM. 4Gb GDDR5 for games, 4GB DDR3 for the OS/apps. Games would lose out ~1GB of RAM, but would gain in having access to memory perfectly suited for modern gaming. It would also do away with the band aid ESRAM solution. As far as games go, it would still be unified memory. The gaming side wouldn't know of the existence of the DDR3, so would just have 4GB GDDR5 for frame buffer and everything else.
I'm sure I know the answer to my question: cost. It would cost more to have two types of RAM (one being the more expensive GDDR5) with double the memory controllers etc. As gaming was never the priority for the Xbox, it wouldn't have been approved.