TWICE: What’s the status on the development of an Ultra HD spec for the Blu-ray Disc format?
Parsons: The BDA recently approved the addition of 4K/UHD to the Blu-ray Disc specifications, and the effort to get this done is moving forward in earnest. It’s too soon to know any of the details yet, as this all needs to be sorted out by the BDA technical groups. But we are excited to have a decision in hand, and are looking forward to sharing more news about it once the specification process has been completed.
TWICE: Does it look like this will be a fast process?
Matsuda: The technical group working on the specification includes representatives from the BDA’s board of director companies, so we have CE manufacturers and studios working side by side to complete the spec … As with the original specs, we need to make sure that we will deliver 4K/UHD performance that’s second to none, as this is what everyone will expect from Blu-ray.
This means not just looking at delivering the requisite number of pixels, but at the range of features that contribute to the overall consumer experience – factors such as high dynamic range, bit depth, color gamut, content protection and mobility and digital bridge opportunities that encourage content ownership and collection and enable flexible enjoyment of that content in mobile environments. We’re looking at the entire range and will be prepared to talk about those features as the specification approaches completion.
This wont come soon [probably not in 2014], but it's gonna come. They will surely use HEVC codec [h265, 50% more efficient than h264], and maybe even push more than 2 layers on bluray discs. This is a good thing. More standardized content delivery options, the better.
And video player manufacturers will be MORE THAN HAPPY to sell you new versions of bluray players. Hollywood will have not one, but two more additional SKUs of films to sell [UHD/UHD 3D].
more @ http://www.twice.com/magazine-issue...sc-association-4k-ultra-hd-blu-ray-way/109597