LegendofLex
Member
They didn't spend 500 million on Destiny, my god why is there still misinformation. The budget is for the entire franchise that Activision currently is willing to spend. GTA V had a budget of 265M and that game had a gigantic marketing. Destiny's marketing or production values aren't even close to GTA.
Activision Blizzard Inc intends to spend $500 million developing and promoting "Destiny," potentially breaking industry records as it seeks to build the sci-fi role-playing videogame into its next multibillion-dollar franchise.
CEO Bobby Kotick revealed the number, which dwarfs Hollywood spending on some of its biggest firms, during the Milken conference in Los Angeles last week. A company spokesperson said on Monday the number was accurate but also included marketing, packaging, infrastructure support, royalties and other costs.
http://uk.reuters.com/article/2014/05/06/us-activision-destiny-idUKBREA4501F20140506
As for follow-up comments from Bungie: Bungie ain't the publisher, and apparently didn't even accurately describe the game they were developing. So why would they accurately describe the publishing costs?