Yes, I agree, and that's the horrible part. But this is also why we try to teach children the dangers of online networking, and discuss the social challenges it introduces. For every person unfairly bullied and hunted across the internet, there's another person who acted like an arrogant, argumentative dumbass in a very public space, and is now playing the victim.
In the case of Orth I don't feel he was necessarily the latter, but I don't think it was the former either. He said some really stupid shit and made some awful metaphors that people reacted very poorly too, and rightly so. He did so in the most public of all spaces, while (unintentionally) representing a major corporation and their unannounced services and products. People expressed frustration and disbelief at his arguments, as well as disappointment over their implications. News outlets picked this up, and reported it. Some people probably bullied him and they suck, but that is not bullying.
It's no different to mouthing off in a bar about all the shit things your company does. If someone at the company happens to be there, or it traces back, you're probably going to get fired or a stern talking to. As I said in the previous thread I think it's lame that business crosses into personal life, and I don't think personal behavior outside of work should dictate judgement at work, but you have to be smart about it.
Can you imagine if someone advertised as working at Sony argued over twitte that gamers don't understand how expensive it is to upkeep online play servers, and that it should be a pay-to-play service? Someone would pick up on it. They'd probably take it as implication the PS4 will have subscription-to-play-online service. Gaming news outlets would report it. And so on. Remember, Durango being always online is in no way official or formal. It's just rumours. Stoke that fire and people will watch it burn.