Clampett intended Coal Black as both a parody of Snow White and a dedication to the all-black jazz musical films popular in the early 1940s (i.e. Cabin in the Sky, Stormy Weather, etc.). In fact, the idea to produce Coal Black came to Clampett after he saw Duke Ellington's 1941 musical revue Jump for Joy, and Ellington and the cast suggested Clampett make a black musical cartoon. The Clampett unit made a couple of field trips to Club Alabam, a Los Angeles area black club, to get a feel for the music and the dancing, and Clampett cast popular radio actors as the voices of his main three characters. The main character, So White, is voiced by Vivian Dandridge, sister of Dorothy. Their mother, Ruby Dandridge, voices the Wicked Queen. Zoot Watson is the voice of "Prince Chawmin'". The other characters, including the Sebben Dwarfs, are voiced by standard Warner voice artist Mel Blanc.
Originally, Clampett wanted an all-black band to score the cartoon, the same way Max and Dave Fleischer had Cab Calloway and His Orchestra score the Betty Boop cartoons Minnie the Moocher, The Old Man of the Mountain, and their own version of Snow White. However, Schlesinger refused, and the black band Clampett had hired, Eddie Beals and His Orchestra, only recorded the music for the final kiss sequence. The rest of the film was scored, as was standard for Warner cartoons, by Carl W. Stalling.