LCfiner said:
Im not saying that Apple went out of their way to build up incredible hype.
Im saying the content of the presentation was thin and the new hardware was uninspiring. capable, yes, but still uninspiring.
there was too much time padding the event. too much time going over things we already knew because they only had a single thing to talk about and they only spent around 20 to 30 minutes doing it.
compare this to other Apple events and this one was not up to the same level of quality.
As I see it, they have been this way for a while now. I think I have an explanation for what we are experiencing. You and I have known about iOS5 for a while know, we've seen what it can do at WWDC where it was introduced, we've installed it, messed around, seen screenshots of it, etc. What Apple did today was a product announcement. As tech enthusiasts, we watch two distinct messages coming out of Apple, these messages have a certain level of overlap, but one message is directed towards developers, and the other message is directed towards the media - CNN, ABC, CBS, MSNBC, WSJ, etc - it is intended to build up public interest. I've known about iOS5, and the impending iPhone for a while now, however my sister asked me about the new phone today - this is the first time she has heard Siri, iCloud, iOS5. This event was really targeted towards to average customer. They are going to show off iOS5 in the event, and yeah it overlaps what they did at WWDC. Yeah, we are going to be bored with it, we already know all about it, yeah we just wasted an hour watching Apple demo the same exact thing they demoed half a year ago - but that's really our faults for ODing on Apple - IMO.