For one thing the 5C has LTE and will be marketed as something new. They showed a commercial they made for the 5C. They never made commercials for the 4S in 2012. China Mobile (largest carrier in the world) is just going to turn on LTE this year and never had an iPhone before. So there will be a lot of people buying it because it is either "new," the first time it's available on their carrier, or the first time getting an LTE device.I don't see it. In those markets you already had the 4S this year at that price, so how is the 5C any different?