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Arstechnica: Don’t read too much into the PS4’s million day-one sales

Lock if old, please.

Still, we recommend a bit of caution before looking at those numbers and assuming that the PlayStation 4 will be a long-term, market-leading hit. A quick look at the history of console launch sales numbers shows little correlation between early sales numbers and longer-term success.

For instance, in 2000, the PlayStation 2 sold about 500,000 units in its first 24 hours on its way to capturing a huge majority of the console market in the coming years. In 2001, Nintendo's GameCube and Microsoft's Xbox sold 500,000 and 550,000 units, respectively, in their first week on store shelves, but neither console maker was able to ride launch sales to PS2-level post-launch success.

The Xbox 360 sold through a healthy 326,000 units in the US in the two weeks following its launch, according to NPD. Sega's Dreamcast, on the other hand, sold a larger 372,000 units in just four days of US sales, Sega said (in what was arguably a smaller market for video games at the time). Yet the Xbox 360 went on to be one of the most dominant consoles of its generation, while the Dreamcast languished on shelves and ceased production just over a year after launch.

The Wii U provides another good cautionary tale here. The system sold a solid 400,000 units in the US in its first week on store shelves last year, a figure that rose to 890,000 by the end of 2012, with Nintendo talking up retail shortages and sellouts at many retailers. When 2012 transitioned to 2013, though, the Wii U fell into what is increasingly looking like a death spiral of poor sales, poor support, and poor impact on the market.

If Sony had produced two million PS4 units in time for Friday's launch, it would have still likely sold all of them to eager consumers; instead, that extra million will likely sell through over the next few weeks instead. Conversely, if production problems meant that Sony could only get its first million systems out to stores over a matter of weeks rather than in time for launch day, the raw day-one demand for the system wouldn't be any different.

Similarly, if Nintendo had managed to get 2 million Wii units on store shelves for launch day, you can bet there still would have been zero units available on day two. In any case, as discussed above, the precise speed you sell your first few million consoles doesn't necessarily tell you how fast you'll sell the next ten million, or the tens of millions further that are necessary to be a successful console these days.

The same auctions and preorder data indicating a Sony sellout suggest that the Xbox One will see similar healthy sales when it hits North American stores this Friday. In fact, Microsoft seems confident enough in its production capacity to suggest that consumers will be able to buy a system without a pre-order on launch day.

But a strong first holiday season for both consoles has never really been in question. What's still very much up in the air is which system will have a strong April 2014, a strong second holiday season, or a strong fourth year on the market, for example. Those are things you just can't predict based on a single day of sales, no matter how record-breaking.

http://arstechnica.com/gaming/2013/11/dont-read-too-much-into-the-ps4s-million-day-one-sales/

UPDATE:

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What Ars thinks of their audience.
 
I don't necessarily disagree but their numbers don't really prove anything either

In 2001, Nintendo's GameCube and Microsoft's Xbox sold 500,000 and 550,000 units, respectively, in their first week on store shelves, but neither console maker was able to ride launch sales to PS2-level post-launch success.

The Xbox 360 sold through a healthy 326,000 units in the US in the two weeks following its launch, according to NPD. Sega's Dreamcast, on the other hand, sold a larger 372,000 units in just four days of US sales

First week, first two weeks, four days =/= first 24 hours
 
Well, they're technically right. Launch sales are not indicative of future performance.

However, the PS4 is very well-oriented to be successful in the Western console arena. They've hit all the right notes and generated a massive amount of buzz.

Developers also seem excited about supporting the console far into the future.
 
Why the hell are they downplaying the success of PS4?

It reminds of the early wii days when all the journalists were saying Wii was a fad and the early sales explosion didn't mean anything.
 

Kyon

Banned
I can't wait for the NPD receipts next month.

ibz7PyhVoBfkog.gif


Scathing hoT will be the clocking done unto FlopTechnica
 

aly

Member
Can't we be happy or interested in something without there being a lot of buts and If's? Of Course we don't know about the long term, but it was still a healthy and impressive launch.
 

Cade

Member
I almost wish the website's name wasn't in the title so people would come in all shocked before they realized.
 
So this article's point is that the ps4 isn't going to sell 1 million every 24 hours? Thanks ars! We all thought that but now we know better.
 
Why do they compare Dreamcast sales to 360? Is it the whole 'it released first' thing?

The discussion seems to lose steam when you start pulling consoles out of your ass to fit your narrative.
 

Dance Inferno

Unconfirmed Member
I don't necessarily disagree but their numbers don't really prove anything either



First week, first two weeks, four days =/= first 24 hours

That's not their point. Their point is that sales within the launch window are not good indicators of the success of the console. The Dreamcast sold more in four days than the 360 sold in two weeks, yet the 360 was a much more dominant console than the Dreamcast was.

I don't disagree with this article.
 

PBY

Banned
Ars shitting on the Sony parade already.

It's like Kuchera still works there or something.

Its not shitting lol.

Damn yall, its a pretty well sourced piece, its not saying that the PS4 launch is bad. Its just making the basic point that the market leader isn't decided yet.

You might disagree, but does that mean that its an inherently bad article?

But yeah, AssTechnica.
 

mjc

Member
Makes sense. Long-term no one knows how this will play out.

True.

The comparisons they make for the article are a bit shaky but the foundations are solid. You can't use early sales as some kind of tentpole for the general sales of the system. Not to say that it won't sell a lot over its lifespan, (Because it will) but the statements made in other threads were a bit silly.
 
I see no compelling evidence offered. He offers sales of systems that have been dwarfed by the PS4 on day 1 and comes to this conclusion? I'm not sure why he even mentioned the Wii, was that supposed to be a point against the PS4? The Wii was kind of a run a way success, you know.
 
They have a point, the opening day figures do not guarantee Sony success with the PS4, but at the same time they should be given some props for what they accomplished. (I did not read the whole article, maybe they did.)
 

Suzzopher

Member
How does comparing first two week and lower sales to a much higher 24 hour period of sales work?

We've never had numbers like this for a new console, who's to say that the Xbone might even surpass those?
 

DaBuddaDa

Member
This is pretty clearly a hedging of ones bets here. In the future, if the PS4 is outsold, he can point to this article and say "See! I told you so!" and if the PS4 is not outsold it will be forgotten and never mentioned again.
 
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