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[King Gilga]

One of these icons is uglier than the others...

Why blizzard, why.

 

[Vital Tundra]

One of these icons is uglier than the others...

Why blizzard, why.

Why would they even try to fit the entire name on that icon. Why not the letter B?

 

[keraj37]

One of these icons is uglier than the others...

Why blizzard, why.

Why would they even try to fit the entire name on that icon. Why not the letter B?

It comes to my mind that some senior officer in Blizzard just got promoted to real decision maker, and he just figured out that the best way to emphasize how great Blizzard is to rename everything to Blizzard and put the Blizzard icon in every Blizzard.
"Heck, lets put Blizzard icon even on underwear of our employees and order to name every new child of our developers to have at least middle name Blizzard. And a tattoo on forehead of a shape of Blizzard logo. And only allowed word in out office is "Blizzard"".

Somehow reminds me this:

 

[Bastos]

I spent weeks convincing my friends that Battle.net 2.0 was the future.

Of course, like most things, Blizzard had the opportunity to create something special - and they completely fucking botched it.

No surprise here.

What's so special? It's just a launcher.

 

[strafer]

https://worldofwarcraft.com/en-us/news/20972461/blizzard-battle-net-update

Good.

When we announced that we'd be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we're in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting ”Blizzard" to ”Battle.net" in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

We appreciate your feedback and look forward to many more years of bringing players together online.

Thanks,

Blizzard Entertainment

 

[funkystudent]

https://worldofwarcraft.com/en-us/news/20972461/blizzard-battle-net-update

Good.

When the Destiny 2 Battle net announcement happened I thought they where just gonna pretend the rebrand never happened.

Good to see its offically back to the old name.

 

[Apathy]

https://worldofwarcraft.com/en-us/news/20972461/blizzard-battle-net-update

Good.

Good I guess
I hated that they went and threw years of memories away when they wanted to move away from the battle.net name. Hope the person responsible for trying to change it gets a talking to

 

[TatteredHat]

Blizzard App? Good to see they're changing it back.

 

[CertifiedFP]

So uh, was this all just a publicity stunt like New Coke?

 

[molnizzle]

Blizzard App?

You should probably read the bump.

 

[border]

What was the purpose of dropping Battle.Net branding anyway? Did it just feel a little too 90's to some people?

 

[The ๖ۜBronx]

I liked Battel.net......end of an era :-/

This. Really liked the name.

 

[Ricerocket]

It was silly of them to just try and distance themselves from Battle.Net, which they had been building up a rep for through that name. I still havn't seen a real reason as to why they wanted to.

 

[ShadowSoldier89]

whew, tragedy over

 

[Timeaisis]

Huh.