Blizzard Entertainment's Overwatch trademarks suspended by USPTO

[adj_noun]

Underhill!

 

[SolVanderlyn]

Time for Overwatch: Subtitle Edition?

 

[Majine]

World of Overwatchcraft

 

[Wyndstryker]

Overwatchcraft will be the new name.

edit: dammit!

 

[SpiceMelange]

What's the third one?!

Hearth of the Stone of course

 

[SneakyStephan]

They should call it "NOT team fortress"

 

[Seiniyta]

Overwatch will be fine, at the very worst I have the feeling that Activision would just buy up entire company including the name that has the existing Overwatch name XD.

 

[Dragon]

It's a silly name so this gives them a way to fix it.

 

[ViewtifulJC]

Group Cooperation Stronghold!

 

[oti]

Houses of the Shots
HotS

 

[forgeforsaken]

Seems easy enough to just change it to Overwatchers.

 

[Boogdud]

They can just call it what it was originally called... Titan.

 

[dave is ok]

Kind of glad this happened to them after they forced Valve to rename like 10 things in Dota

 

[CHC]

This is America, they'll be able to buy it back.

 

[Majine]

Kind of glad this happened to them after they forced Valve to rename like 10 things in Dota

Well, Dota was using Warcraft characters so that was sorta justified.

 

[LurkerPrime]

Kind of glad this happened to them after they forced Valve to rename like 10 things in Dota

Yeah, Defense of the Ancients has always been completely separate from the Warcraft mythos.

Spoiler

This is incorrect.

 

[grandjedi6]

Ahh, that makes sense. That's kind of strange, I would assume that Blizzard's attorneys would've seen this coming and rebranded the game before revealing it at Blizzcon. This is only a few months after the revealing.

Actually, they probably DIDN'T see it coming. While the other Overwatch submitted first, it wasn't posted for opposition until April 15th, two weeks after Blizzard submitted theirs. So they wouldn't have known back then. Blizzard's mistake was never double checking the trademark months later to see if someone had beaten them in that few weeks span (which you'd think would be unlikely but here we are!)

At this point Blizzard might be hoping that the original Overwatch filers don't care enough about it to finish the proper paperwork themselves.

 

[7DollarHagane]

Over:Watch

 

[Mista]

They should call it Titan then instead of their canned project

 

[AmaterasuOni]

Great PR for the other guys! I hope their game sells after this.

 

[Laconic]

And Now Their Watch is Over.

Oh, wait... I keep forgetting that Blizzard IS the White Walkers, and that D3 didn't actually kill them.

 

[C.Dark.DN]

Actually, they probably DIDN'T see it coming. While the other Overwatch submitted first, it wasn't posted for opposition until April 15th, two weeks after Blizzard submitted theirs. So they wouldn't have known back then. Blizzard's mistake was never double checking the trademark months later to see if someone had beaten them in that few weeks span (which you'd think would be unlikely but here we are!)

At this point Blizzard might be hoping that the original Overwatch filers don't care enough about it to finish the proper paperwork themselves.

This says the filing date was September 5, 2013. Shouldn't Blizzard searched the database and seen that before sending in an application?

And doesn't that April 15th opposition mean Blizzard filed it against them?

 

[Cipherr]

Meh change the name. Its really not that big of a deal.

After they get through with the displays and advertisements and commercials, whatever name they choose will be fine.

 

[Rolf NB]

Spoiler

Couldn't find a way to cut off the head of the dwarfen dude

Try a sword?

 

[TheSlySoul]

Well it is a rip-off of Team Fortress so they can call it Comrade Dungeon.

 

[dave is ok]

Yeah, Defense of the Ancients has always been completely separate from the Warcraft mythos.

Spoiler

This is incorrect.

Windrunner is a name in WC, I get it. Doombringer, Necrolyte, Centaur Warchief, Obsidian Destroyer, Tuskarr, etc, are not at all important names to Warcraft lore nor is the name DOTA which they also attempted to contest

 

[Renzoku]

Name it DOTA 3

 

[Caronte]

Call it #Overwatch.

 

[Laconic]

Overwatch & Game

 

[kurahador]

Just rename it Team Fortress 3.
Surely Valve didn't trademarked it yet.

 

[The Faceless Master]

Underpeekaboo

 

[mdzapeer]

Back to Titan!

 

[crimzonflame]

When are supposed to get new info on this game anyways? Im dying here.

 

[Altima]

Can Blizzard simply buy title name from the owner ?

 

[Onaco]

Over of Watchcraft

 

[Easy_D]

Just rename it Team Fortress 3.
Surely Valve didn't trademarked it yet.

Do like Valve, "TF3"

 

[Suzushiiro]

Can Blizzard simply buy title name from the owner ?

Yeah, the most likely outcome here is that Blizzard throws a bunch of money at those guys to get them to change the name.

 

[PeskyToaster]

Windrunner is a name in WC, I get it. Doombringer, Necrolyte, Centaur Warchief, Obsidian Destroyer, Tuskarr, etc, are not at all important names to Warcraft lore nor is the name DOTA which they also attempted to contest

I dunno, I immediately recognize most of these names from World of Warcraft.

 

[nephilimdj]

Quick buy all those tshirts on the webstore

 

[Zerokku]

I dunno, I immediately recognize most of these names from World of Warcraft.

Yeah the only one that doesnt instantly bring up a character/race/whatever to mind for me is the Obsidian Destroyer one.

Yeah, the most likely outcome here is that Blizzard throws a bunch of money at those guys to get them to change the name.

Definitely think this is the most likely outcome.

 

[LurkerPrime]

You know, now that I think of it, I actually forgot Overwatch existed for a while there...

Windrunner is a name in WC, I get it. Doombringer, Necrolyte, Centaur Warchief, Obsidian Destroyer, Tuskarr, etc, are not at all important names to Warcraft lore nor is the name DOTA which they also attempted to contest

Lina Inverse
King Leoric (the Skeleton King)
The Ancients
The Scourge
There are (were?) probably more.

Good thing they never called it Defense of the Ancients, because then there'd clearly be a problem.

 

[gunslikewhoa]

Holy shit I don't know how to react to this.

I would say a shrug and an, "oh, well," seems appropriate.

 

[Caffeine]

Heroes of the Swatch

 

[Nugg]

World of Overwatch of the Storm : Reign of the Titans

 

[Rösti]

This says the filing date was September 5, 2013. Shouldn't Blizzard searched the database and seen that before sending in an application?

And doesn't that April 15th opposition mean Blizzard filed it against them?

Blizzard has as far as I can tell not opposed Innovis Labs. grandjedi6 likely meant that the opposition period began April 15.

On September 5, 2013, Blizzard did however file an extension of time to file a notice of opposition:

Pursuant to 37 C.F.R. Section 2.102, Blizzard Entertainment, Inc., 16215 Alton Parkway, Irvine, CA 92618, UNITED STATES, a corporation organized under the laws of DELAWARE , respectfully requests that it be granted a 30-day extension of time to file a notice of opposition against the above-identified mark .

Source: http://tsdr.uspto.gov/caseviewer/pdf?caseId=86056160&docIndex=1#docIndex=1

They were granted an extended period of time, but I cannot see they ever filed an opposition.

 

[Asd202]

Codename: Overwatch

 

[radioactivez0r]

Ahh, that makes sense. That's kind of strange, I would assume that Blizzard's attorneys would've seen this coming and rebranded the game before revealing it at Blizzcon. This is only a few months after the revealing.

Seems like the trademark attorney was the one who screwed up and failed to tell Blizzard there was already a pending trademark for that name in the gaming space, but that's a cursory reasoning from browsing the OP.

I think they should call the game either The Next Great Game from Blizzard or just go full in and call it We Also Made Warcraft Guys

 

[Locust]

Lost Vikings: House of the Shootbangs

 

[Hot Coldman]

Yeah, good opportunity for a re-name to something more memorable.

 

[Apathy]

Spoiler

Couldn't find a way to cut off the head of the dwarfen dude

And the floating guy on the right