I'm not going to entirely agree with blame space but I think it's a little unfair how everyone's totally jumping on him.
There is obviously a difference between torturing an animal and killing them painlessly for food.
But honestly, you're all jumping on someone for, at the heart of it, recognizing the worth of every animal's life.
You may not either agree with the specifics (like whether or not animals raised to be slaughtered is torture), or you may disagree on whether a domesticated animal's life is worth more than one brought up in a slaughterhouse, etc. etc.
But I think it's, frankly, a good thing to recognize the worth of every animal's life, and that sort of viewpoint should be praised, not condemned, even if you're not a fan of some of the framing like equating this tortured kitten with slaughtering a cattle.
I personally acknowledge that I'm pretty hypocritical: I understand and respect the value of every animal's life, and if I had a magic wand to improve the conditions at slaughterhouses -- or if there was a way to cut down on the number of animals slaughtered in wasteful excess, etc, I absolutely would. But I'm not a vegetarian because, ultimately, there's no real practical use in me refusing to give up my love of steak in support of animal rights. Real change is, say, broadcasting the conditions at slaughterhouses and making the public more aware.