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[Kagey K]

I just stumbled upon this bit of info, and wonder if anyone can corroborate it?

https://www.forbes.com/sites/paulta...trying-to-buy-googles-stadia-tech-for-itself/

Among the potential suitors for the streaming tech, which Google is reportedly rebranding “Google Stream,” there were names like Peloton that came up but also…Bungie? Yes, that Bungie, the Destiny 2 developer that was just purchased by Sony for $3.6 billion.

 

[lh032]

Bungie buy Stadia....Sony buy Google!!!!???

 

[Kagey K]

Bungie buy Stadia....Sony buy Google!!!!???

Seems like a backdoor to avoid regulators if true.

 

[Skifi28]

I will ask my uncle that works... I mean worked at Stadia.

 

[reksveks]

Really needs to clarify between buy and license/use.

I can see Bungie doing the latter, no problem.

P.s this is a minor Paul Tassi ambiguity issue

 

[Kagey K]

Really needs to clarify between buy and license/use.

I can see Bungie doing the latter, no problem.

Didn't Bungie and Stadia already have a widely known partnership?

This seems like something different

 

[reksveks]

Didn't Bungie and Stadia already have a widely known partnership?

This seems like something different

The report indicates that the idea was that Bungie would own the content (Destiny and/or other future games) and control the front-end experience, but Google would power the technology itself. So, this is essentially Bungie with its own streaming service, but it’s powered by Stadia tech

So it's just seems to be more a case of just removing the stadia login from the access to destiny 2.

 

[S0ULZB0URNE]

WHAT

 

[Three]

Really needs to clarify between buy and license/use.

I can see Bungie doing the latter, no problem.

It's very likely the later. Capcom and the like have already used it to promote RE Village without mentioning Stadia.

 

[lh032]

Seems like a backdoor to avoid regulators if true.

jokes aside.

yea its a pretty weird purchase, understand Bungie is independant, but i thought at least Sony is the one acquiring the tech instead

 

[Kagey K]

So it's just seems to be more a case of just removing the stadia login from the access to destiny 2.

That's not what I read at all.

To me it says you will think you are signing into Bungie and they will control all purchases and you will provide the backend for a royalty.

 

[reksveks]

i thought at least Sony is the one acquiring the tech instead

If it helps get PS5 games on ps now, I would be all for it.

That's not what I read at all.

Yeah, it's in the article. Think Paul is mixing things up here. White-labelling the tech seems like a Google thing to do, sell the whole division would be another major step. It could be possible though.

 

[Kagey K]

If it helps get PS5 games on ps now, I would be all for it.


Yeah, it's in the article. Think Paul is mixing things up here. White-labelling the tech seems like a Google thing to do, sell the whole division would be another major step to cutting out Stadia.

It cut itself out did it not?

Seems they were asking too much and nobody wanted to pay it in the end.

 

[Kagey K]

jokes aside.

yea its a pretty weird purchase, understand Bungie is independant, but i thought at least Sony is the one acquiring the tech instead

It seems to me like Bungie would own it for a bit and license it to Dony and them sell to them after a few years.

Just seems funny to have a subsidiary of a key company buying cloud tech, while arguing nobody can buy or get into cloud gaming

 

[reksveks]

It cut itself out did it not?

Seems they were asking too much and nobody wanted to pay it in the end.

Not sure Google has ever tried to sell the tech (separate from the platform) , in part cause I don't think there is a good market fit at the moment.

I do expect them to try and white-label the tech like ubitus seems to be doing, and that's what this is. It still might be a shitty ROI for Google and then they might try to sell it.

https://blog.google/products/stadia/message-on-stadia-streaming-strategy/

Ever here, they do suggest it's going to be white labeled

 

[Kagey K]

Not sure Google has ever tried to sell the tech (separate from the platform) , in part cause I don't think there is a good market fit at the moment.

I do expect them to try and white-label the tech like ubitus seems to be doing, and that's what this is. It still might be a shitty ROI for Google and then they might try to sell it.

https://blog.google/products/stadia/message-on-stadia-streaming-strategy/

Ever here, they do suggest it's going to be white labeled

If the infrastructure is already there it makes sense to rent it, but if they aren't putting server blades in, the PC versions need to be on time

 

[DenchDeckard]

That would be a crazy way for Sony to aquire stadia....must have been some back door way to avoid any issues with the current case.

I mean how could Sony say they have no way to compete with xcloud when they've just acquired overall ownership of stadia.

I would put money that if they'd pulled this off it would have been bungie has bought stadia and then some time after the acti blizz deal (whichever way it went) they would announce that its rolled into the wider Sony umbrella.

Interesting.

 

[Panajev2001a]

Didn't Bungie and Stadia already have a widely known partnership?

This seems like something different

Sony bought both OnLive and Gaikai tech, buying Stadia tech would bring them more knowhow than they have successfully been able to exploit so far.

I mean, it would make sense, but it is not like Sony is short on cloud streaming tech… should not be…

 

[Kagey K]

That would be a crazy way for Sony to aquire stadia....must have been some back door way to avoid any issues with the current case.

I mean how could Sony say they have no way to compete with xcloud when they've just acquired over a rall ownership of stadia.

I would put money that if they'd pulled this off it would have been bungie has bought stadia and then some time after the acti blizz deal (whichever way it went) they would announce that its rolled into the wider Sony umbrella.

Interesting.

That's how i felt, when i uncovered it

Imagine if MS had tried to buy Activision under Bethesda because they weren't MS.

 

[Rykan]

That's not at all what this article says.

It specifically mentions the use of Stadia Tech. Not Stadia as a platform.

 

[ParaSeoul]

 

[Kagey K]

That's not at all what this article says.

It specifically mentions the use of Stadia Tech. Not Stadia as a platform.

I quoted exactly what he says. Show me where I'm wrong

Also what is the difference?

 

[Rykan]

I quoted exactly what he says. Show me where I'm wrong

Also what is the difference?

"Bungie was in talks to buy Stadia".

That's not what the article says.

 

[Kagey K]

"Bungie was in talks to buy Stadia".

That's not what the article says.

What does buying the "tech" and putting your own storefront on it mean?

It was buying the company, but maybe without the downsides.

 

[DenchDeckard]

Does playstation plus 2.0 include cloud streaming like game pass?

 

[Rykan]

What does buying the "tech" and putting your own storefront on it mean?

It was buying the company, but maybe without the downsides.

They're not buying the company. This is about licensing the tech.

Think of it like Epic and Unreal Engine. Developers License the Unreal Engine for their own use. They are not buying or licensing Epic's entire Unreal division. That's basically what was in the talks here: Licensing Stadia Tech for other purposes. Putting your own storefront means that Bungie will have its own storefront/launcher. Similar to something like battle.net.

The whole deal is somewhat similar to the Batman: Arkham Knight AT&T thing.

 

[Kagey K]

Does playstation plus 2.0 include cloud streaming like game pass?

It's basically the only way it works on PC, they used to have more cloud options, but they took them all away a few years ago

Which is probably thier most ironic part as far as thier objection to Xcloud.

 

[Ozriel]

Complete nothingburger. It’s in line with what Google said they’d do with Stadia a while ago - become a white label for other brands.

https://www.datacenterdynamics.com/...-partnership-model-under-google-stream-brand/

Since February! Take a look at the list of partners there…

 

[jigglet]

Regarding whitelabelling:

Google needs all their ventures to make BILLIONS. Even very successful products have been shut down before. They want billions, not millions.

Would you seriously want to invest tens if not hundreds of millions to build a platform on white-labelled Google tech that might get deprecated at any time? Unless your service is a smash hit and becomes a defacto industry standard like Steam, Google will pull the rug out from under you. Fuck that shit.

They have not done anything to instill confidence. If they want this to succeed as a white labelled platform, they should have kept Stadia alive as a purely credibility building exercise, not a money making one.

 

[Kagey K]

Complete nothingburger. It’s in line with what Google said they’d do with Stadia a while ago - become a white label for other brands.

https://www.datacenterdynamics.com/...-partnership-model-under-google-stream-brand/

Since February! Take a look at

They got all the partners, so there's nothing inherently hard about coming up with a new cloud or subscription based platform.

Agree or disagree?

 

[Ozriel]

They got all the partners, so there's nothing inherently hard about coming up with a new cloud or subscription based platform.

Agree or disagree?

Clarify pls. Referring to Sony or Bungie?

 

[Kagey K]

Clarify pls. Referring to Sony or Bungie?

Everyone

Obviously if Stadoa had all these partners, anyone can.

There is obviously no reztriction to cloud gaming, and anyone can be a publisher, if they are willing to invest enough.

Nothing makes it more prohibitively expensive than other industries.

 

[crackajack]

"What is dead may never die" or something...

Winding down their own efforts to be a full blown plattform but renting or selling those existing hw units to whoever want's to offer a streamed demo or game individually. Sounds reasonable. Whatever one thinks of streaming the stadia hw is still great. Especially Sony has a hard time supplying PS5 HW so won't be able to equip their servers anytime soon with PS5 units- some people would probably even be pissed if they did-, so this could be a way of offering some cross gen games with PS5 like graphics as an intermediate step. If the price is not ridiculous Sony/Bungie should do it.

 

[Three]

If it helps get PS5 games on ps now, I would be all for it.


Yeah, it's in the article. Think Paul is mixing things up here. White-labelling the tech seems like a Google thing to do, sell the whole division would be another major step. It could be possible though.

This won't happen unless Google change their back end to use PS hardware/OS. Games would have to be written for Stadia hardware/linux.

Paul is definitely confused. They have confused "selling the tech" with selling the IP/company when it just means they provide it to third parties. The wierd thing is this was known and made clear with those exact words when they shut down SGE a long time ago.


Edit: bloody hell that's why. Article is from February. What the hell are you doing Kagey K ?

 

[ChorizoPicozo]

Bungie is free to do whatever they want to do.

 

[reksveks]

This won't happen unless Google change their back end to use PS hardware/OS. Games would have to be written for Stadia hardware/linux.

Yeah, I know that's a whole another porting job needed. Just wanted to vent slightly about how slowly Sony is at rolling out the ps5 support for ps now.

 

[Ozriel]

Everyone

Obviously if Stadoa had all these partners, anyone can.

There is obviously no reztriction to cloud gaming, and anyone can be a publisher, if they are willing to invest enough.

Nothing makes it more prohibitively expensive than other industries.

Yeah, there’s no shortage of partners to work with to get cloud streaming off the ground. Sony for example has that deal with Microsoft for Azure…so no need to build out their own datacenters. Google will likely also be happy to license out their Stadia tech, and they’re also a major player in datacenters.

It’ll still require significant capital expenditure to get off the ground, especially if you aren’t a console player (cheaper to hook up $499 boxes vs building bespoke PCs like Google did with Stadia)

 

[Mr Moose]

Paul Tassi?

 

[Gudji]

Bungie going to leverage stadia for the new MMO game.

 

[Calverz]

Phil prepare the chartered flight to Brussels

 

[Badlucktroll]

 

[Topher]

Why quote an article talking about another article. Just use the original article:

"Google last year also pitched its technology to Bungie, the developer behind the "Destiny" franchise, which was exploring a streaming platform of its own, according to three people familiar with the discussions. Under the proposal, Bungie would own the content and control the front-end experience, but Google would power the technology that beamed the games to users' screens."

Inside Google's last-ditch effort to save its failing Stadia game service

Insiders say Google has shifted its gaming ambitions to focus on deals with names such as Peloton in an effort to save Stadia's underlying technology.

www.businessinsider.com

So Google was going to bring in partners to "save" Stadia. Not sell it.

That would be a crazy way for Sony to aquire stadia....must have been some back door way to avoid any issues with the current case.

I mean how could Sony say they have no way to compete with xcloud when they've just acquired overall ownership of stadia.

I would put money that if they'd pulled this off it would have been bungie has bought stadia and then some time after the acti blizz deal (whichever way it went) they would announce that its rolled into the wider Sony umbrella.

Interesting.

When did Sony say they have no way of competing with xCloud? And none of this had anything to do with Sony as Sony wasn't even involved when this happened the previous year.

"Sony, which owns PlayStation, announced this week that it would acquire Bungie for $3.6 billion. While Bungie said it would continue to support Stadia, insiders did not know if the merger would affect plans between Google and Bungie."

Thread title is just wrong. And it seems we now know that the plans between Bungie and Google were abandoned after Sony acquired Bungie probably due to the fact that Sony has a deal with Microsoft to use Azure.

 

[SoloKingRobert]

The title reads like Propaganda.

 

[ReBurn]

I remember when I was in talks to buy PlayStation myself. The I pressed the purchase button and now I own PS5. Well a PS5 anyway.

 

[JCK75]

Well I mean it being shut down would be the tech should be up for sale..
it is by far the best streaming tech of all the ones I used they just could not handle not being stupid in the business model.

 

[ReBurn]

Well I mean it being shut down would be the tech should be up for sale..
it is by far the best streaming tech of all the ones I used they just could not handle not being stupid in the business model.

Google said that they planned to license the tech to other companies 8 months ago.

Google's next move to keep Stadia alive: license it to anyone with cash

Perhaps not the future Google once envisaged in games.

www.pcgamer.com

So far they haven't announced that they're planning to fully divest themselves of the streaming technology, at least not that I'm aware of.

 

[Captain Toad]

I will ask my uncle that works... I mean worked at Stadia.

Is your uncle an overweight amphibian?

 

[ahtlas7]

To offload Stadia debt to Bungie clearing the red off Google books?