Yo, if my boss says:
"Ideally, we’d love to see you complete that report by Friday. That would be great. Looking at what we see in your work so far and trends these days, we’re pretty confident you are going to get there. All the signs that we have seen across the office, whether it’s from accounting or from engineering, are very positive so far. We’re not sitting back and relaxing at all because we want to push that. The confidence is there."
You bet your ass he expects me to hand in that report on Friday. That is absolutely and unequivocally my target. If I miss that target it is absolutely going to be considered a failure.
The same applies here. Once you publicise an expectation, failing to meet it is a failure.