Actually, it is this reason that I think the NCAA is going to hear our appeal and relent. (That, and the rumblings I'm hearing from some uh... "sources" around USC).
USC is the Big Show when it comes to bowls. When it's in a bowl game, that bowl gets nearly 30% higher ratings than expected. That is enormous. (As a point of reference, LSU as a "nouveau riche" team actually hurts the bowl game by bringing in -8.9% ratings. And of course ACC teams round out the rest of the "worst" list).
It's clear the issue for the NCAA is money. USC brings it in, and by punishing a bunch of players who had nothing to do with the Bush issues, they've ended up punishing their own wallets. If we happen to get a bowl next year and any scholarship reductions removed, it will be because of this reason.