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[Rapstah]

You've got to give Coke credit for sticking with the same text. Except for 1985-1987 they've been using that exact writing for the brand for over a hundred years. I've been drinking it for almost 20 years and I don't even remember the branding it used for any of that time. Hell, if you gave me the 1990s logo and asked me if it was today's logo I'd probably say yes. The text is the only defining feature when I look at one of those bottles.

(But Pepsi is one eurocent cheaper so I buy that instead nowadays)

 

[Satchel]

All of these changes are for the better...

Ok good so I'm not the only one that thinks all the logos in the OP were actually improvements.

Especially the PS3 one.

To be honest, I can't think of too many logo changes that really got genuinely worse to the point where NO ONE could think it was an improvement.

That goes for Pizza Hut and Burger King too, I have no problem with those new logos. Not that I had a problem with the old ones but still.

 

[ScOULaris]

I do have to commend Coca-Cola for sticking to their roots. It's one of the only companies around that still uses a classic script font instead of switching over to a basic sans-serif font.

 

[maharg]

What's funny is that some designer got paid the big bucks to type "Gap" in Helvetica and place a blue gradient square in the back corner.

You could say that about every large corporation's logo ever.

 

[demon]

Old one really is so much better.

You could say that about every large corporation's logo ever.

Except in this case it's really really ugly.

 

[Trevelyon]

-to-

Uh, never saw it like that. I always remembered HOLY FUCK WHAT IS THAT THING! WHAT DOES IT EVEN MEAN? WCW nitro logo.

 

[3N16MA]

It's a sports logo but it needs to be posted.

Milwaukee Brewers

to this:

The glove logo is fucking brilliant. It's an "M" and "B" that looks like a baseball glove catching a baseball. Why even try and improve on that?

 

[jts]

What's funny is that some designer got paid the big bucks to type "Gap" in Helvetica and place a blue gradient square in the back corner.

Well, fucking Paul Rand got 100K back in 1986 to design this:

 

[Davidion]

Pepsi is definitely the worst culprit. The 1973 one is perfect, and it's still used in certain places cos they've just not bothered changing it. It's got a proper retro feel now that would bode them well, but they seem to opt for a design that looks like cheap supermarket brand cola.

Oh yeah? I'll raise you.

 

[Achtius]

Oh yeah? I'll raise you.

I think the new packaging looks better.

 

[CrazyDude]

Oh yeah? I'll raise you.

I still see the first design in stores.

 

[Mihael Mello Keehl]

Some of the newer logos look better, like pizza huts but I prefer the old pizza hut and burger king for nostalgia reasons just like the rest of gaf lol

 

[sixteen-bit]

Myspace

 

[Parallax]

Uh, never saw it like that. I always remembered HOLY FUCK WHAT IS THAT THING! WHAT DOES IT EVEN MEAN? WCW nitro logo.

it was used for the alliance angle. So if you missed that, then you missed this.

 

[Mihael Mello Keehl]

It's a sports logo but it needs to be posted.

Milwaukee Brewers

to this:

The glove logo is fucking brilliant. It's an "M" and "B" that looks like a baseball glove catching a baseball. Why even try and improve on that?

I feel you, I live in milwaukee and that glove just dominates the shit outta that other mess.

 

[Takao]

I still see the first design in stores.

Tropicana went back to the old design after complaints, lol.

 

[Davidion]

I think the new packaging looks better.

I still see the first design in stores.

That's because the redesign went so badly that they canned it and brought back the old one.

 

[ScOULaris]

I still see the first design in stores.

Same here. I haven't seen that new packaging anywhere.

Edit: *reads the two posts above* Oh, okay. They made the right decision to go back, IMO. The "new" design looks like a generic store brand.

 

[JoJoShabadoo]

 

[jump_button]

well they change it every time but next year is just so bad

could be worst......

 

[Heel]

Oh yeah? I'll raise you.

I remember reading that sales tanked when they removed the orange with a straw in it.

 

[Atramental]

Well, fucking Paul Rand got 100K back in 1986 to design this:

http://www.logodesignlove.com/images/classic/next-logo-paul-rand.jpg[IMG][/QUOTE]
That's because he's Paul fucking Rand.

Supposedly he got pissed off at Steve Jobs because Steve wanted the yellow "e" a little brighter.

 

[Salmonax]

Oh yeah? I'll raise you.

Didn't they give up on the rebrand due to negative feedback?

 

[BocoDragon]

To

The old one is so iconic. I love seeing it scattered throughout old Konami games. The new one is barely a logo.

 

[LosDaddie]

I hate you...a little less now.

Throwback Pepsi FTW

 

[maharg]

Except in this case it's really really ugly.

It's really not even remotely that bad. There are much worse logos in this thread. And I also don't think it's any worse than the old logo, either, which is so utterly generic as to be painful.

 

[CornBurrito]

My___________

 

[Harry Dresden]

They were the only restaurant to survive the Franchise Wars.

 

[nib95]

With the vast majority of these the re-designs are much better. People need to let go of nostalgia.

 

[Parallax]

To

The old one is so iconic. I love seeing it scattered throughout old Konami games. The new one is barely a logo.

Completely agreed. I miss the old logo and the chime it had during the 16 bit era

 

[Poyunch]

.

 

[Dr. Malik]

I just noticed the Chrome logo changed. Mindblown

 

[CrazyDude]

Not a fan of gray.

 

[U n i o n 0015]

It's a sports logo but it needs to be posted.

Milwaukee Brewers

I don't live there OR follow the Brewers, but you are spot-on, the new logo is trash!

 

[Jeff Green's Son]

well they change it every time but next year is just so bad

could be worst......

Did anyone point out to them that it looks like the word shit?

 

[Broder Salsa]

well they change it every time but next year is just so bad

could be worst......

the suggested one in the news was much better

 

[ScOULaris]

Wow @

Final nail in the coffin, I'm guessing.

 

[richiek]

Movie studio logos during the 1960s and 1970s looked like ass.

Warner Bros.

Columbia

MGM

Paramount

 

[AlanzTalon]

It's a sports logo but it needs to be posted.

Milwaukee Brewers

to this:

The glove logo is fucking brilliant. It's an "M" and "B" that looks like a baseball glove catching a baseball. Why even try and improve on that?

I can't tell you how many time i have pointed out the glove is an "M and B" and blown peoples minds. logo is the best.

to be fair, they still use the ball and glove...it is still a big part of the merchandise and they wear the pinstripe and ball/glove logo unis every friday/sunday home game. so it hasn't been replaced so much...but the current logo is fine...

 

[Broder Salsa]

Wow @

Final nail in the coffin, I'm guessing.

They actually changed it to this which while still being bad is not close to as terrible as the my ___

 

[Spy]

Turn of the century Pepsi logo is a million times better than the current logo.

1973 was the ish.

Oh yeah? I'll raise you.

New logo is way better.

 

[HiroProtagonist]

I like the new chrome and PS3 logos, the 1940s Pepsi logo, and because of nostalgia, the Pepsi 1973 logo.

This could be the nostalgia again, but the old one is SO much better.

 

[dave is ok]

New Comedy Central is much better. The second C being backwards to make it look like a copyright. Makes more sense in the TV ads.

 

[ckohler]

All of these changes are for the better... (Chrome, PS3, Comedy Central)

I agree. The Comedy Central logo is a parody of the copyright symbol and both "parody" and "copyright" are topics very important to comedy. Really clever, actually. The upside down word "Central" however doesn't seem necessary although that too is supposed to be "oops" humor.

That animal planet logo is atrocious, however. Makes no sense why they would do that. Also, the old GAP logo was pretty iconic. Seems wrong to change it.

 

[crimzonflame]

WWF to WWE was the worst.

 

[Rapstah]

You could say that about every large corporation's logo ever.

Not trying to prove anything, I just wanted to try.

This almost looks real.

 

[catmincer]

Bank of New Zealand :S

I loved this one

Then they changed it to this one which was horrible:

Then finally to:

two years later.

I cannot figure out why? The first one is easily the better of the three.

 

[RumblingRosco]

Milwaukee Brewer's "m" b" just blew my mind. Amazing logo.

 

[planar1280]

1992 logo was so much better

 

[Übermatik]

What? The PS3 logo is better... it lost the Spiderman font.

*EDIT* Wow, some of you guys are crazy... the Pizza Hut logo is so much better!