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Company logos that changed for the worse...

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This image looks like it would be from Back to the Future II or something.
 
It's a sports logo but it needs to be posted.

Milwaukee Brewers

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to this:

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The glove logo is fucking brilliant. It's an "M" and "B" that looks like a baseball glove catching a baseball. Why even try and improve on that?
I didn't notice that until I was like 12 or 13. Anyways, you will be happy to know that most brewers fans here in wisconsin tend to prefer the mit mb logo.
 
I actually haven't watched Nick since the logo change so I don't know how it looks on TV.

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to

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AND

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I like both of the new ones. Nick's seems weird at first but the animation for it at the end of shows is pretty cool, better than just a scribble/splat.

CN's old one felt really weird to me as a kid because it was like trying to enforce that CN is this colorless, straight-edge network, which it totally wasn't. Never really worked. Of course, nowadays calling it "Cartoon" Network may be a misnomer.
 
I don't get why companies re-brand unless there is something negative tied to old identity. Coca Cola has kept that script font logo for decades, it's iconic.

The new Comedy Central logo is terrible, it looks like a logo for a coffee shop chain.
 
I hate to differ with you there, but that logo was used on Nitro broadcasts many months before the takeover of WCW.
Really? I've never seen that on wcw before the invasion angle. It looks like I'm gonna have to do some research.
 
Still don't know why they simply couldn't do this.
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Its not like the old logo had a bad history. 2 WS titles in 10 years is pretty awesome.


Because Jeffrey Loria, the owner, is an avid art collector and his favorite color is orange. He's also a fucking idiot.


Also, your avatar is a great example for this thread. Old school Bucs logo is fucking awesome. Never liked the new one.
 
Another car manufacturer. The current version is good, but I miss the ducks. They would probably look out of place on modern Cadillacs though.

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If were talking about color.

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I'd love to see the rainbow logo again, but would look so weird on modern electronics. Even looking at my original iMac G3 in my closet, which started the solid color logo thing, I can't imagine them coming out with that design today.
 
They actually changed it to this which while still being bad is not close to as terrible as the my ___

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I noticed this too couple of weeks ago, what's funny is that SPACE seems to be just crappily photoshopped on [________] in the logo that appears on every page on top left corner
 
That's the same as the Starbucks approach.

Ad Executive: We need a new logo. I'll pay top dollar for the best new design!
Graphic Designer: How about we just zoom in on the old one?
Ad Executive: It's so simple, it just might work... *maniacal laughter*

Well the reason the MTV logo is double the fail is because after losing any last bit of music left on the channel they literally dropped the damn words off to reflect it. Insult to injury.
 
I don't get why companies re-brand unless there is something negative tied to old identity. Coca Cola has kept that script font logo for decades, it's iconic.

The new Comedy Central logo is terrible, it looks like a logo for a coffee shop chain.

It's not about negativity, it's about staying fresh and new. A new brand reveal gives the message of a new initiative and zeal for that company that they are staying ahead of the times, and that they aren't the same old company or product, but one that takes risks and is always trying something new.

And the new Comedy Central logo is bad by itself, but works really well with the overall style of the brand. (colors, background, patterns, typography) This applies to most brands. It's what you surround the brand with that matters.
 
I recommend Brand New if you're interested enough into graphic identities work.

I'd like to point that the logo isn't everything in a visual identity, it's very prominent yes, but take it as the cherry on the cake.
People judges very hastily basing only on a logo, and this how the world works, but visual identities do work when the whole corporate design is planned adequately and specifically.


That's the same as the Starbucks approach.
Actually, Starbucks approach is inspired from Nike's "swoosh": remove of the name, emphasis on main color and symbol (in this case, the siren).
 
This is a great blog covering logo design (I believe I actually discovered it on GAF a while back):

http://www.underconsideration.com/brandnew/


The most recent one that has affected me is the new Blue Jays logo: http://www.underconsideration.com/brandnew/archives/hi_hi_birdie.php

Looks nice and definitely an improvement over the old one, but something looks off compared to the original.

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Needs a consistent Font and the baseball doesn't connect to the Maple Leaf like the original did.

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I'd like to point that the logo isn't everything in a visual identity, it's very prominent yes, but take it as the cherry on the cake.
People judges very hastily basing only on a logo, and this how the world works, but visual identities do work when the whole corporate design is planned adequately and specifically.

Oh snap, someone else who knows what they are talking about. *bro fist*
 
I'd love to see the rainbow logo again, but would look so weird on modern electronics. Even looking at my original iMac G3 in my closet, which started the solid color logo thing, I can't imagine them coming out with that design today.

You're welcome.

I think it looks pretty awesome (on the iPad and MacBook), that's why I have such a sticker on my MacBook.
 
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