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Company logos that changed for the worse...

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Since I was never exposed to most of these logos growing up I'll give you an unbiased opinion on which logos are better. These new logos beat the originals by miles:

pizza_hut_1999.png


eYBb8.jpg


logo012_1.jpg


dSnbr.png


xbox360logo1.jpg
 
leadbelly said:
Originally called Phoenix. They changed it after trademark issues to Firebird. They changed it again after pressure from another company to Firefox.
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Never knew that. Phoenix looks shitty man.
 
The new Tropicana logo might look nicer than the old one when comparing them side by side, but in the grocery store I find the cartons with the new logo don't stand out nearly as well. The vertical green "Tropicana" text is harder to pick out from a distance than the old text in my experience. But YMMV.
 
opticalmace said:
The new Tropicana logo might look nicer than the old one when comparing them side by side, but in the grocery store I find the cartons with the new logo don't stand out nearly as well. The vertical green "Tropicana" text is harder to pick out from a distance than the old text in my experience. But YMMV.
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And that's why it failed so badly. In addition to completely scrapping the iconic orange, consumers couldn't figure out what juice is what until they got in close and compared everything side by side. It was the epitome of form before function.

It's all nice and dandy when people want to wax poetic about good design principles, but when your design causes sales to drop precipitously and for everyone and their mothers to complain, you pretty much came up with some shitty ass design.
 
Comedy Central new logo is the shiz.. the old one sucked ass.. to say it wasn't is just being nostalgic and used to the old one.
 
I really like Australia's logo designs.





I always thought it would be cool if American cities did branding stuff like this.
 
Ubermatik said:
Some of you are fucking insane. Heaven forbid you become graphic designers.

Majority of people here are stuck in te 80s/90s and/or smitten with nostalgia.
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Yeah, we should dump all creativity, join the latest bandwagon and produce boring soulless 2.0 looking logos for top dollar.
 
This is how I imagine a revamped NeoGAF logo would look given the current trends in design principles:

EKa2F.png


All lowercase Helvetica with the logo incorporated and condensed.
 
Bitmap Frogs said:
Yeah, we should dump all creativity, join the latest bandwagon and produce boring soulless 2.0 looking logos for top dollar.
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There's no such thing as a "2.0" design. Web 2.0 refers to users interacting with and adding to the web rather only reading it.

I don't see many soulless logos. Are you just basing this on the Gap? Does the simple Nike swoosh remind you of a bad childhood?
 
Throavium said:
Why do companies think, simplistic logo = better looking logo?
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Looks have nothing to do with a logo. The McDonalds golden arch isn't an aesthetically pleasing work of art. Logos are about brand recognition and memory. You will never forget the looks of the McDonalds, Nike, Pepsi, Starbucks, New York Yankees, Apple, or even the classic WWF logo, and you will always associate an emotion or opinion with them. Reactions go deep when a company changes their logo not because we were previously admiring a work of art but because we associate so much with what they're taking away.
 
Liu Kang Baking A Pie said:
There's no such thing as a "2.0" design. Web 2.0 refers to users interacting with and adding to the web rather only reading it.
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This is kind of like saying there is not Victorian or Elizabethan art because Victoria and Elizabeth were Queens. Obviously there is an aesthetic associated both with those eras and with visual design in the current era of computer technology.
 
NotTarts said:
anz_logo.gif


I don't even know what it's supposed to be. EVE from Wall-E?
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IT IS just three elegantly curved blue shapes appended to 'ANZ', but chief executive Mike Smith believes it reflects a world of difference at his bank.

ANZ Bank's new logo, proudly unveiled yesterday by Mr Smith at the group's new headquarters in Melbourne, will be backed by an initial $15 million marketing spend, The Herald Sun reports.

On Sunday ANZ (anz.ASX:Quote,News) will begin selling the new brand through a wide-ranging television, billboard and newspaper advertising campaign in Australia, New Zealand and Asia.

The global brand-building comes after 18 months of research in which customers, staff and advisers from M&C Saatchi concluded the bank needed to streamline its brand as it widened its push into Asian markets such as Cambodia, Vietnam and China.

The strap-line of the brand will be: "We live in your world".

"In recent years, the ANZ brand has become fragmented," Mr Smith said.

"To deliver on its growth strategy and regional aspirations, ANZ has to look like one bank and provide a consistent experience for our customers and our people wherever they come into contact with the bank."

The three shapes in the new signage reflect ANZ's three core markets - Australia, New Zealand and Asia Pacific - while the central human shape represents customers and staff.

Mr Smith, who took over the reins of the country's fourth largest bank two years ago, said the rebranding was driven by the company's values which put people at the centre of the organisation.
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http://www.news.com.au/business/new...on/story-e6frfm1i-1225790269154#ixzz1f5KfPX2v
 
opticalmace said:
Examples?
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people defending the old pizza hut logo. Looks so out of place today.

Also I agree that the 1973 Pepsi logo is best, but you have to admit the new one is way ahead of the 90s shit. I really don't blame all the companies coming into the 2000s dropping their 80s/90s logos as fast as possible.
 
StoppedInTracks said:
Damn, 1973 Pepsi is still the best one. The very definition of iconic.
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And let me guess, you were born some time between 1965 and 1985 (not a hard bet given the demographics of this forum, which tend towards the late end of that range). In which case, of course it was iconic, it was everywhere and Coke was at a nadir because of the New Coke debacle.

I think the most aesthetically idealized Pepsi logos are the 1940 or 1950 versions, respectively for the pre- and post- bottle cap design shift.
 
ScOULaris said:
Really? It's bland as hell and doesn't make any sense to someone viewing it for the first time.


Here is another example of a pointless change. Why is the M bigger than the other letters and lying on its side? There's absolutely NO reason for it. If I'm wrong, please enlighten me.
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2wxtz.jpg


It's not an M

it's a bird squawking at another bird
 
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