Most Saul Bass logos that go through a redesign.
http://annyas.com/saul-bass-logo-design-then-now/
http://annyas.com/saul-bass-logo-design-then-now/
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Company logos that changed for the worse...
- Thread starter ScOULaris
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Mind blown. It's like the fedex arrow.
It's not an M
it's a bird squawking at another bird
acheron_xl
Member
This one was always hilarious. A total corporate rebrand designed to whitewash their image.
Philip Morris becomes Altria
Philip Morris becomes Altria
It's a what now? I'm being stupid I know, but I can't see that at all.
It's not an M
it's a bird squawking at another bird
Imagine the white negative space around the sideways M as an open beak on the left and a closed on the right.
Nearly everything posted in this thread is an improvement on the old. Some I don't like, such as Pizza Hut (the old one was wonderful IMO).
The Pepsi re-design had to happen at some point or another. The 1973-2009 logo looks like a Korean flag. It's uncomfortably close and that would be a major detriment to its global marketing appeal.
The Pepsi re-design had to happen at some point or another. The 1973-2009 logo looks like a Korean flag. It's uncomfortably close and that would be a major detriment to its global marketing appeal.
Pretty sure he's trolling.
Anyway, I found this cool site that lets you make your own "Crap" logo (based on the infamous GAP logo redesign).
Made one for GAF:
And here are some funny parodies from the Gapify Tumblr:
Yea...no. That was never the intention of the new logo, people are just making stuff up.
It's my opinion that part of the problem isn't change itself... it's when you make TEXT an intrinsic part of a logo.
For example... if Coca-Cola decided to remove their iconic lettering and just introduce a red can with a swoosh on it, we'd still know what it is and still buy it. THAT is proper branding.
The Pepsi backlash wouldn't have been so terrible if they hadn't done something drastic to the logo. Aside from the logo, the re-brand was fine by me.
And that was what was wrong with Gap... their logo was a SQUARE WITH TEXT. You can't really change that because the text itself is what identifies the brand, so they're stuck with a font they can never alter without HUGE backlash. Same thing with the Wal Mart redesign... their logo was entirely font-dependent because it was all text.
Here's an example of how to do it in my opinion:
The brand logo of the yellow price tag is still there, but the font was changed and separated from the logo itself because it's not the highlight.
And the constantly mentioned Tropicana example COULD have worked had they retained the orange-and-straw that people identify the brand with, but maybe re-did it as vector art to maintain the modern look they wanted to achieve.
For example... if Coca-Cola decided to remove their iconic lettering and just introduce a red can with a swoosh on it, we'd still know what it is and still buy it. THAT is proper branding.
The Pepsi backlash wouldn't have been so terrible if they hadn't done something drastic to the logo. Aside from the logo, the re-brand was fine by me.
And that was what was wrong with Gap... their logo was a SQUARE WITH TEXT. You can't really change that because the text itself is what identifies the brand, so they're stuck with a font they can never alter without HUGE backlash. Same thing with the Wal Mart redesign... their logo was entirely font-dependent because it was all text.
Here's an example of how to do it in my opinion:
The brand logo of the yellow price tag is still there, but the font was changed and separated from the logo itself because it's not the highlight.
And the constantly mentioned Tropicana example COULD have worked had they retained the orange-and-straw that people identify the brand with, but maybe re-did it as vector art to maintain the modern look they wanted to achieve.
"I accidentally the logo" is probably the best way to describe it.
Both beaks are in the M.
Yeah, but c'mon. There's no way that was intentionally done by the designer.
Comedy Central, not so sure about that one.
Haha what the hell
I have no issues with these changes.
Combichristoffersen
Combovers don't work when there is no hair
Pepsi 1898 logo is the best. It also looks like a font stolen from some black metal band's logo.
And I liked the Spider-Man font used for the PS3
And I liked the Spider-Man font used for the PS3
Ignatz Mouse
Banned
The DC comics logo I posted was a Saul Bass design.
Bitmap Frogs
Mr. Community
Obviously.
Just to iterate on this, some links:
http://www.webdesignfromscratch.com/web-design/web-2-0-design-style-guide/
http://creatr.cc/creatr/ (awesome 2.0 logo creator lol)
http://www.webdesignerdepot.com/200...and-traditional-design-rules-coming-together/
http://www.studio1c.com/website-design-blog/305-dissecting-web-20-design.html
poppabk
Cheeks Spread for Digital Only Future
I think the more interesting question is why there is a constant need to rebrand. How does a font go out if style? How does a logo go out if style and look dated. My guess is that part of it is just fatigue setting in and a rebrand is neccesary not because the logo doesn't work but that if you are going to rebrand you have to have a new logo.
StoppedInTracks
Member
Indeed I was... how did you guess it?
Still I try to think of my love for the logo as not nostalgia ridden...
frankie_baby
Member
MOdern logos and design are rubbish
Cleaver use of white space is super common. It makes more sense than just saying he randomly put the m sideways.
Those of you saying that they zoomed in on the wrong part of the muse/mermaid on the Starbucks logo were absolutely right. Instead, we're left wondering what could have been...
Does it really make more sense? A bird squawking at another bird? That's reaching, IMO.
MrCookiepants
Member
to
That is a massive improvement. I always thought the old logo was stupid because of the prominent triangle. The company is called Square!
They actually changed it to this which while still being bad is not close to as terrible as the my ___
I love that because it's basically telling 'well we fucked up what you're supposed to see here is a "space"'
Harry Dresden
Member
That is a massive improvement. I always thought the old logo was stupid because of the prominent triangle. The company is called Square!
Sweetheart, that's a square.
MrCookiepants
Member
Sweetheart, that's a square.
No.
I used to love this typical 90's can back in the day
Damn I'd love to have this drink back...
Guys, here's a blog that's all about (re)branding and identity work:
http://www.underconsideration.com/brandnew/
I'm subscribed to its RSS feed and gets almost daily source of information and reviews/opinions on it. A very good resource for all designGAF.
http://www.underconsideration.com/brandnew/
I'm subscribed to its RSS feed and gets almost daily source of information and reviews/opinions on it. A very good resource for all designGAF.
What the hell? Please tell me that isn't real.Most of the newer logos are much better than the older ones posted in this thread. Except for GAP, that one is just awful. Unless they were trying to pull an "Urban Outfitters", what with their wordart styled logo:
onadesertedisland
Member
Urban Outfitters is so ironic they use awful graphic design...
It was real, for a time. Given that Urban Outfitters serves the "hipster" demographic, most people conclude that this was their stab at being "ironic." It was even cut off at the top of the picture, just like that. I don't think they changed any of their store signage, or print materials. But yea, that logo is really terrible. It's like their designer was told to "make the most god-awful logo ever."
I don't even know what it's supposed to be. EVE from Wall-E?
The designer obviously left the "not my problem" guy there as an in-joke
MisterHero
Super Member
The WWE logo
it's not the Attitude Era anymore
it's not the Attitude Era anymore
Liu Kang Baking A Pie
Member
It was only on their website, which was completely redone to be as terrible and '90s as possible. It was interesting and fit the ironic, nostalgic crowd they go for.
I really hate this one, for a swedish telecom company:
The old one isn't fantastic either, but at least it was unique with the asia-inspired font and the colorful circles. Switching to a drab purple and anonymous font is just a weird choice. "Let's be less noticable!"
Same in Norway.
1995
Logo makes sense for a telecompany.
2001
Looks OK. Was made to look more minimalistic, but the lack of a spark makes it look like a parrot in my eyes.
2006
Da fuck is that? Is it a wind power company? Critics called the new logo "penis propeller".
So why does it now have red rectangles? Are they fans of Pulp Fiction?That is a massive improvement. I always thought the old logo was stupid because of the prominent triangle. The company is called Square!
Ignatz Mouse
Banned
Why click thread?
Not a bad change at all, I like the new logo.
TeliaSonera did the same for all of their brands.I really hate this one, for a swedish telecom company:
The old one isn't fantastic either, but at least it was unique with the asia-inspired font and the colorful circles. Switching to a drab purple and anonymous font is just a weird choice. "Let's be less noticable!"
In Finland:
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